{"id":105646,"date":"2025-04-28T11:32:50","date_gmt":"2025-04-28T09:32:50","guid":{"rendered":"http:\/\/ixtreme.online\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/"},"modified":"2025-07-21T17:46:46","modified_gmt":"2025-07-21T15:46:46","slug":"content-marketing-for-visibility","status":"publish","type":"page","link":"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/","title":{"rendered":"Content marketing for visibility"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105646\" class=\"elementor elementor-105646 elementor-105479\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11fce0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11fce0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d4159\" data-id=\"85d4159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a448661 elementor-widget elementor-widget-heading\" data-id=\"a448661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content marketing for visibility<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7f1ce elementor-widget elementor-widget-spacer\" data-id=\"7c7f1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d14ae elementor-widget elementor-widget-text-editor\" data-id=\"38d14ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #ffffff;\">How to become visible, strong and relevant<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2764e1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2764e1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a3d55c\" data-id=\"2a3d55c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2daa064 elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"2daa064\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2daa064\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2daa064\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2daa064\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793809b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"793809b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec1d8e4\" data-id=\"ec1d8e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e7b8a elementor-widget elementor-widget-text-editor\" data-id=\"89e7b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good content does not sell directly &#8211; it convinces. And that&#8217;s exactly what content marketing is all about.<\/p><p>As a self-employed person or small company, it is often difficult to assert yourself against large brands and budgets. Content marketing for visibility is your chance to become authentically, permanently and effectively visible.<\/p><p>Here you can find out everything you need to know about content marketing &#8211; from strategy to implementation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3150a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a3150a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eacb166\" data-id=\"eacb166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c853dc1 elementor-widget elementor-widget-heading\" data-id=\"c853dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e599229 elementor-widget elementor-widget-spacer\" data-id=\"e599229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d17d11 elementor-widget elementor-widget-text-editor\" data-id=\"8d17d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing means creating content that really interests your target group &#8211; instead of simply bombarding them with advertising.<\/p><p>It&#8217;s about:<\/p><ul><li>Visibility<\/li><li>Trust<\/li><li>Customer loyalty<\/li><li>Show expertise<\/li><\/ul><p><strong>Good content informs, inspires or helps<\/strong> &#8211; and thus creates a lasting connection.<\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#contentmarketing\"><strong>\u21d2 What is Content Marketing<\/strong><\/a><\/p><p>\u21d2 An important factor that I take into account is <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#tldr\" target=\"_blank\" rel=\"noopener\">TL;DR<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a5de1 elementor-widget elementor-widget-spacer\" data-id=\"23a5de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b146599 elementor-widget elementor-widget-heading\" data-id=\"b146599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why content marketing is essential for the self-employed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d1939 elementor-widget elementor-widget-spacer\" data-id=\"32d1939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22836ab elementor-widget elementor-widget-text-editor\" data-id=\"22836ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Especially as a self-employed person, you have huge potential:<\/p><ul><li>You know your target group personally &#8211; and can communicate in a much more targeted way<\/li><li>Your voice is real &#8211; people trust individuals faster than large corporations<\/li><li>Content makes you independent &#8211; from paid advertising or platforms<\/li><\/ul><p><strong>Content is not a short-term advertising measure. Content builds your brand. <\/strong><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/\"><strong>\u21d2 Discover my content marketing services<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a435b84\" data-id=\"a435b84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb32b3c elementor-widget elementor-widget-image\" data-id=\"bb32b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Warum-Content-Marketing-fuer-Selbststaendige-unverzichtbar-ist-768x1024.jpg\" class=\"attachment-large size-large wp-image-105515\" alt=\"Why content marketing is essential for visibility\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Warum-Content-Marketing-fuer-Selbststaendige-unverzichtbar-ist-768x1024.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Warum-Content-Marketing-fuer-Selbststaendige-unverzichtbar-ist-225x300.jpg 225w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Warum-Content-Marketing-fuer-Selbststaendige-unverzichtbar-ist.jpg 960w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd18a1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd18a1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e09b9c\" data-id=\"0e09b9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce026da elementor-widget elementor-widget-spacer\" data-id=\"ce026da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f689ea6 elementor-widget elementor-widget-heading\" data-id=\"f689ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Formats in content marketing - more than just blog articles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e705f2b elementor-widget elementor-widget-spacer\" data-id=\"e705f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35b75a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b75a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5203832\" data-id=\"5203832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e871d5 elementor-widget elementor-widget-text-editor\" data-id=\"1e871d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content can take many forms:<\/p><ul><li>Blog articles (e.g. guides, tutorials, field reports)<\/li><li>Videos (e.g. explanatory videos, tutorials, behind-the-scenes)<\/li><li>Podcasts (z.B. Experteninterviews, Solo-Talks)<\/li><li>Newsletter (e.g. tips, offers, insights)<\/li><li>Social media posts (e.g. LinkedIn, Instagram)<\/li><li>Chatbots (<a href=\"https:\/\/ixtreme.online\/en\/writing-content-for-chatbots-how-to-win-customers-with-the-right-words\/\">\u21d2 Writing content for chatbots<\/a>)<\/li><\/ul><p>The most important thing is: <strong>Your content must suit you and your target group<\/strong>.<\/p><p><a href=\"https:\/\/ixtreme.online\/en\/difference-between-buyer-persona-and-target-group-definition-differences-when-you-need-what\/\">\u21d2 Important information on the difference between target groups &amp; buyer persona<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc247f elementor-widget elementor-widget-spacer\" data-id=\"9cc247f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790e87d elementor-widget elementor-widget-button\" data-id=\"790e87d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ixtreme.online\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here for content success<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8c2d2c\" data-id=\"b8c2d2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f459c17 elementor-widget elementor-widget-image\" data-id=\"f459c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Formate-im-Content-Marketing-mehr-als-nur-Blogartikel-1024x907.jpg\" class=\"attachment-large size-large wp-image-105526\" alt=\"Formats in content marketing - more than just blog articles\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Formate-im-Content-Marketing-mehr-als-nur-Blogartikel-1024x907.jpg 1024w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Formate-im-Content-Marketing-mehr-als-nur-Blogartikel-300x266.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Formate-im-Content-Marketing-mehr-als-nur-Blogartikel-768x680.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Formate-im-Content-Marketing-mehr-als-nur-Blogartikel-1536x1360.jpg 1536w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Formate-im-Content-Marketing-mehr-als-nur-Blogartikel.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f5f85a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f5f85a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-366b466\" data-id=\"366b466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02c9a7 elementor-widget elementor-widget-heading\" data-id=\"d02c9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evergreen content - your long-term SEO booster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625b817 elementor-widget elementor-widget-spacer\" data-id=\"625b817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4318d8 elementor-widget elementor-widget-text-editor\" data-id=\"a4318d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another important component of your content strategy is so-called evergreen content. Content that remains relevant and continuously brings visitors to your website over a long period of time. <\/p><p>Evergreen content is an excellent way for self-employed people and small companies in particular to build up long-term visibility and reach with comparatively little effort. It optimally complements your <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#contentcluster\">content clusters<\/a>, ensures stable Google rankings and strengthens your expert status. <\/p><p><a href=\"https:\/\/ixtreme.online\/en\/evergreen-content-what-is-it-how-do-you-use-it\/\">\u21d2 Here you can find out exactly what evergreen content is<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cec0756 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cec0756\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c0dd975\" data-id=\"c0dd975\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae10f6 elementor-widget elementor-widget-heading\" data-id=\"bae10f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How a good content plan is created<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e523b elementor-widget elementor-widget-spacer\" data-id=\"68e523b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1342df elementor-widget elementor-widget-text-editor\" data-id=\"d1342df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Successful content marketing is based on planning &#8211; not chance.<\/p><p>The path to your content success:<\/p><ul><li>Topic research: What is your target group really interested in?<\/li><li>Editorial plan : When do you publish what &#8211; and where?<\/li><li>Content creation : Create content that helps, inspires or entertains.<\/li><li>Content distribution : On website, blog, social media, newsletter.<\/li><li>Analysis &amp; optimization: What works well? Where can you make adjustments? <\/li><\/ul><p><strong>\u21d2 <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#redaktionsplan\">What is an editorial plan?<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5bf5f0\" data-id=\"b5bf5f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b19cec elementor-widget elementor-widget-heading\" data-id=\"5b19cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content marketing vs. advertising - the subtle difference<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f4eda elementor-widget elementor-widget-spacer\" data-id=\"88f4eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7c6e1 elementor-widget elementor-widget-text-editor\" data-id=\"8c7c6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising says: &#8220;Buy now&#8221; Content marketing says: &#8220;Here&#8217;s something valuable for you.&#8221;<\/p><p>Content marketing is pull marketing &#8211; you attract interested parties instead of interrupting them.<\/p><p>And studies show:<br><strong>People who find a brand through content buy more often and stay longer. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70a8257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a8257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aec5724\" data-id=\"aec5724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab0e1e elementor-widget elementor-widget-spacer\" data-id=\"1ab0e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7a480 elementor-widget elementor-widget-menu-anchor\" data-id=\"ed7a480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contentstruktur\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609042a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"609042a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3509854\" data-id=\"3509854\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f4aed elementor-widget elementor-widget-heading\" data-id=\"94f4aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Cluster - how content with structure works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3471a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3471a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c126093\" data-id=\"c126093\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b422b elementor-widget elementor-widget-text-editor\" data-id=\"27b422b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good content doesn&#8217;t just need good ideas &#8211; it also needs a system.<\/p><p>A <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#contentcluster\">content cluster<\/a> is exactly that: a smart structure in which a central main article (a so-called<a href=\"https:\/\/ixtreme.online\/en\/create-pillar-page\/\">\u201cpillar page<\/a>\u201d) is networked with several deeper sub-articles.<\/p><p>Example:<\/p><ul><li>Pillar Page: <em>Content marketing for the self-employed<\/em><\/li><li>Cluster articles: <em><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#redaktionsplan\">Createeditorial plan<\/a>, use evergreen content, build content funnel, <a href=\"https:\/\/ixtreme.online\/en\/difference-between-buyer-persona-and-target-group-definition-differences-when-you-need-what\/\">define buyer persona<\/a><\/em><\/li><\/ul><p>This structure will help you:<\/p><ul><li>Becoming thematically visible in depth and breadth<\/li><li>Show Google better what your site is about<\/li><li>direct visitors to the appropriate content.<\/li><\/ul><p>A well thought-out content cluster is the basis for sustainable visibility &#8211; and that&#8217;s exactly what I like to build with you.<\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#contentcluster\">\u21d2 What is a content cluster?<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/create-an-editorial-plan\/\">\u21d2 How to create an editorial plan<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cecc7ce\" data-id=\"cecc7ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9555a5f elementor-widget elementor-widget-image\" data-id=\"9555a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"840\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Content-Cluster-einfach-erklaert.jpg\" class=\"attachment-large size-large wp-image-105894\" alt=\"Content Cluster - how content with structure works\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Content-Cluster-einfach-erklaert.jpg 960w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Content-Cluster-einfach-erklaert-300x263.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Content-Cluster-einfach-erklaert-768x672.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d926f79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d926f79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c16b4c0\" data-id=\"c16b4c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb64cf3 elementor-widget elementor-widget-heading\" data-id=\"cb64cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How I support you with content marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c2bc7 elementor-widget elementor-widget-spacer\" data-id=\"94c2bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84d21e elementor-widget elementor-widget-text-editor\" data-id=\"f84d21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I help you to integrate content marketing into your everyday life in a strategic and relaxed way.<\/p><ul><li>Developing your content strategy<\/li><li>Creation of an individual editorial plan<\/li><li>Support with content creation (texts, videos, posts)<\/li><li>Support with content optimization (SEO, <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#h1h2h3\">structure<\/a>, <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#cta\">call-to-action<\/a>)<\/li><\/ul><p><a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/\">\u21d2 More about my content services<\/a><\/p><p>And if you want to create content yourself &#8211; but don&#8217;t know how, then I have a great tool for you. <a href=\"https:\/\/ixtreme.online\/en\/contact\/\">Just write to me.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e005a24 elementor-widget elementor-widget-spacer\" data-id=\"e005a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0952f29\" data-id=\"0952f29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a651220 elementor-widget elementor-widget-spacer\" data-id=\"a651220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855526b elementor-widget elementor-widget-text-editor\" data-id=\"855526b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18pt; color: #ffffff;\">Avoid typical mistakes<\/span><\/p><ul><li>Writing without a target group \u2192 Content misses its target<\/li><li>Post irregularly \u2192 Google &amp; readers lose trust<\/li><li>Just advertising \u2192 No added value &#8211; no connection<\/li><\/ul><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#cta\">\u21d2 What is a CTA?<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#zielgruppenanalyse\">\u21d2 How to analyze your target group correctly<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4e421a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4e421a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c55656\" data-id=\"2c55656\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f32e0b1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f32e0b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-229a60f\" data-id=\"229a60f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39c53fb elementor-widget elementor-widget-heading\" data-id=\"39c53fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ready to build your visibility?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca2f73 elementor-widget elementor-widget-spacer\" data-id=\"fca2f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aff081 elementor-widget elementor-widget-text-editor\" data-id=\"4aff081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instead of constantly advertising, you can win customers with good content that really suits you.<\/p><p><a href=\"https:\/\/ixtreme.online\/en\/contact\/\"><strong>\u21d2 Book a free initial consultation now<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e7579f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e7579f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c12dfc4\" data-id=\"c12dfc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c00718 elementor-widget elementor-widget-heading\" data-id=\"2c00718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In-depth blog articles &amp; guides on content marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bc34b elementor-widget elementor-widget-spacer\" data-id=\"65bc34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9458bb7 elementor-widget elementor-widget-text-editor\" data-id=\"9458bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To provide you with even more targeted support for your content marketing, you can find detailed step-by-step instructions on the most important areas of content marketing here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159eb5d elementor-widget elementor-widget-spacer\" data-id=\"159eb5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7460c99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7460c99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-882a99d\" data-id=\"882a99d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b965f8a elementor-widget elementor-widget-text-editor\" data-id=\"b965f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ixtreme.online\/en\/evergreen-content-what-is-it-how-do-you-use-it\/\">\u21d2 Evergreen content &#8211; what it is &amp; how you can use it<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/content-marketing-trends-2025\/\">\u21d2 Content marketing trends 2025: What&#8217;s important now<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/create-an-editorial-plan\/\">\u21d2 Create an editorial plan<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/create-pillar-page\/\">\u21d2 Create Pillar Page<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860c2d6 elementor-widget elementor-widget-spacer\" data-id=\"860c2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44208114 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"44208114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;http:\\\/\\\/ixtreme.online\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bei-5488.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15b1450d\" data-id=\"15b1450d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ced6d5 elementor-widget elementor-widget-text-editor\" data-id=\"25ced6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 36pt;\"><strong>When can we work on your<\/strong><\/span> <span style=\"font-size: 36pt;\"><strong>content project be<\/strong><\/span> <span style=\"font-size: 36pt;\"><strong>realized?<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fbc95a9 elementor-widget elementor-widget-spacer\" data-id=\"6fbc95a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content marketing for visibility How to become visible, strong and relevant Table of contents Good content does not sell directly &#8211; it convinces. And that&#8217;s exactly what content marketing is all about. As a self-employed person or small company, it is often difficult to assert yourself against large brands and budgets. Content marketing for visibility&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":90503,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-105646","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/pages\/105646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/comments?post=105646"}],"version-history":[{"count":12,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/pages\/105646\/revisions"}],"predecessor-version":[{"id":111499,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/pages\/105646\/revisions\/111499"}],"up":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/pages\/90503"}],"wp:attachment":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media?parent=105646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}