{"id":105911,"date":"2025-04-29T19:08:29","date_gmt":"2025-04-29T17:08:29","guid":{"rendered":"http:\/\/ixtreme.online\/create-pillar-page\/"},"modified":"2025-06-09T20:57:37","modified_gmt":"2025-06-09T18:57:37","slug":"create-pillar-page","status":"publish","type":"post","link":"https:\/\/ixtreme.online\/en\/create-pillar-page\/","title":{"rendered":"Create Pillar Page"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"105911\" class=\"elementor elementor-105911 elementor-105836\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15d762e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15d762e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eefb2e3\" data-id=\"eefb2e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5649417 elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"5649417\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5649417\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5649417\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5649417\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7f1b88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7f1b88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ea78bb\" data-id=\"0ea78bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-867ddcb elementor-widget elementor-widget-heading\" data-id=\"867ddcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create Pillar Page: How to improve your Google ranking with a clear content strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ce4fd elementor-widget elementor-widget-spacer\" data-id=\"59ce4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5e353 elementor-widget elementor-widget-text-editor\" data-id=\"fb5e353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You want to <strong>create a Pillar Page<\/strong>, but don&#8217;t know exactly how it works &#8211; or whether it&#8217;s even worth the effort?<\/p><p>You have a good website, but somehow it&#8217;s not getting enough visitors? You regularly publish blog posts, but nobody reads them?  Welcome to the club &#8211; that&#8217;s how many self-employed people and small businesses feel. But the good news is that there is a solution that is not as complicated as many people think. It&#8217;s called <strong>Pillar Page<\/strong> .  <\/p><p>Imagine if there was a single page on your website that acted like a magnet for Google &#8211; and automatically attracted the right visitors. Sounds too good to be true? But it can be done. In this article, I&#8217;ll show you how to create a pillar page step by step &#8211; including a real-life example and without any technical jargon.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b2d5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b2d5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7aebe0\" data-id=\"b7aebe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7404c9 elementor-widget elementor-widget-heading\" data-id=\"e7404c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Pillar Page - simply explained<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca89122 elementor-widget elementor-widget-spacer\" data-id=\"ca89122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f615a5 elementor-widget elementor-widget-text-editor\" data-id=\"0f615a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>pillar page<\/strong> is a central page on your website that deals with an overarching topic &#8211; comprehensive, well-structured and with many internal links to deeper sub-topics (the so-called <strong>content clusters<\/strong>).<\/p><p>\u21d2 Think of a book: The Pillar Page is the main chapter that provides the entire overview. The cluster contents are the sub-chapters that deal with details. <\/p><p><strong>Example<\/strong>: If you are a nutrition coach, your main topic could be &#8220;healthy eating for working people&#8221;. Sub-topics could be: &#8220;Meal prep in everyday life&#8221;, &#8220;Healthy snacks for the office&#8221;, &#8220;Shopping lists for stress-free weekly planning&#8221;. <\/p><p>Google loves this structure because it shows: You have expertise. And users love it because they can easily find their way around. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2deee51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2deee51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-878f520\" data-id=\"878f520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86f702c elementor-widget elementor-widget-heading\" data-id=\"86f702c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The role of the Pillar Content Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61b52df elementor-widget elementor-widget-spacer\" data-id=\"61b52df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3a0a5 elementor-widget elementor-widget-text-editor\" data-id=\"ce3a0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The idea behind the <strong>Pillar Content Strategy<\/strong> is to give your content a logical home. Instead of publishing lots of individual, unrelated posts, you build a strong <a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/\">content structure<\/a> &#8211; with a central topic (pillar) and several deep topic pages (cluster content) <\/p><p>This has several advantages:<\/p><ul><li>Better SEO impact: Google understands how your content is connected<\/li><li>Longer dwell time: Users click through thematically relevant content.<\/li><li><a href=\"https:\/\/ixtreme.online\/en\/seo-for-self-employed\/visible-through-seo\/\">Higher visibility<\/a>: Your page is perceived as an authority on a topic.<\/li><li>Clear user guidance: visitors find what they are looking for more quickly.<\/li><\/ul><p>And the best thing is: you don&#8217;t need a huge editorial team to implement this. With a clear <a href=\"https:\/\/ixtreme.online\/en\/create-an-editorial-plan\/\">editorial plan<\/a>, you can do it even as a sole trader. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1cdc0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1cdc0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d51a53c\" data-id=\"d51a53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eb44b7 elementor-widget elementor-widget-heading\" data-id=\"9eb44b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cluster content example - this is what it looks like in practice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507650e elementor-widget elementor-widget-spacer\" data-id=\"507650e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d37c90 elementor-widget elementor-widget-text-editor\" data-id=\"4d37c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s assume you run an online store for handmade natural cosmetics. Your central pillar page could deal with the topic: &#8220;Natural skin care for sensitive skin&#8221;. <\/p><p>Possible <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#contentcluster\">content clusters<\/a> for this:<\/p><ul><li>The best natural ingredients against skin irritations<\/li><li>DIY face masks for sensitive skin<\/li><li>Skin care routine without chemicals &#8211; here&#8217;s how it works<\/li><li>Difference between natural cosmetics and organic cosmetics<\/li><li>Compatible care products for allergy sufferers<\/li><\/ul><p>You link all these pages from and to the <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#pillarpage\">Pillar Page<\/a> &#8211; and you have a strong content network that supports each other and shows Google: There&#8217;s depth here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d4ec4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d4ec4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2a68d7\" data-id=\"d2a68d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32445a0 elementor-widget elementor-widget-heading\" data-id=\"32445a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Practical example: How a nutrition coach wins more customers with a Pillar Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba306f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba306f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3959cdf\" data-id=\"3959cdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb60ff1 elementor-widget elementor-widget-text-editor\" data-id=\"eb60ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s get more specific. Imagine you are a nutrition coach with the goal of selling more 1:1 coaching sessions. You know that your target group &#8211; professionals between 30 and 50 &#8211; are often looking for quick, healthy solutions for everyday life.  <\/p><p><strong><strong>Your Pillar Page could read<\/strong>: &#8220;Healthy eating for professionals: The comprehensive guide&#8221;<\/strong><\/p><p>In it you deal with e.g: &#8211; Why nutrition so often fails in everyday working life &#8211; The 5 most important basic principles for healthy office nutrition &#8211; A weekly plan to download &#8211; And: Links to more in-depth blog posts (your clusters)<\/p><p><strong>Possible cluster content:<\/strong> &#8211; &#8220;Meal Prep in 30 minutes: How to save time every day&#8221; &#8211; &#8220;Healthy snacks for in between meals &#8211; 10 ideas without sugar&#8221; &#8211; &#8220;What can I actually eat in the office? Answers from experts&#8221; &#8211; &#8220;You need these nutrients if you sit at your desk for a long time&#8221;<\/p><p>With this structure, you not only strengthen your expertise, but also offer real added value &#8211; and increase the likelihood that interested parties will take the next step: book your coaching.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5297d6\" data-id=\"d5297d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b57022 elementor-widget elementor-widget-image\" data-id=\"0b57022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Pillar-Page-erstellen-so-geht-es-und-dass-erreichst-du-damit-1024x570.jpg\" class=\"attachment-large size-large wp-image-105866\" alt=\"Creating a pillar page - how it works and what you can achieve with it\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Pillar-Page-erstellen-so-geht-es-und-dass-erreichst-du-damit-1024x570.jpg 1024w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Pillar-Page-erstellen-so-geht-es-und-dass-erreichst-du-damit-300x167.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Pillar-Page-erstellen-so-geht-es-und-dass-erreichst-du-damit-768x427.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/04\/Pillar-Page-erstellen-so-geht-es-und-dass-erreichst-du-damit.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c14c98 elementor-widget elementor-widget-spacer\" data-id=\"5c14c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b40c7e elementor-widget elementor-widget-button\" data-id=\"3b40c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ixtreme.online\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Do you need help with the Pillar Page?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0406580 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0406580\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70a68dd\" data-id=\"70a68dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8b60d5 elementor-widget elementor-widget-heading\" data-id=\"d8b60d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step by step: How to create your own Pillar Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d086c4b elementor-widget elementor-widget-spacer\" data-id=\"d086c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8343c96 elementor-widget elementor-widget-text-editor\" data-id=\"8343c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. define the topic<\/strong> Choose a topic that fits your offer and solves a real problem for your target group. Important: It must be broad enough so that you can derive several subtopics from it. <\/p><p><strong>2. collect cluster topics<\/strong> Think of 5 &#8211; 10 related topics that you can create as individual posts or pages. These should be your main topic. <\/p><p><strong>3. structure content<\/strong> Plan the structure of your pillar page: Introduction, subsections, call-to-action. Make sure that you link to relevant <a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/\">cluster content.<\/a> <\/p><p><strong>4. write or revise texts<\/strong> The Pillar Page can be quite long &#8211; 1,500+ words are perfectly okay. The important thing is that it is understandable, clear and useful. <\/p><p><strong>5. set links<\/strong> Link from the pillar page to the cluster content &#8211; and vice versa. This creates the desired network. <\/p><p><strong>6. optimize SEO<\/strong><\/p><ul><li>Use your main keyword (e.g. &#8220;create pillar page&#8221;) in the title, H1, meta description and URL.<\/li><li>Include subheadings and secondary keywords.<\/li><li>Pay attention to clean snippets, image optimization and mobile friendliness. <a href=\"https:\/\/ixtreme.online\/en\/seo-for-self-employed\/visible-through-seo\/\">Very important components of SEO. <\/a><\/li><\/ul><p><strong>7. measure success<\/strong> Use tools such as Google Search Console or Matamo to see how your ranking improves and which content performs best<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4469ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4469ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e1f2c9\" data-id=\"9e1f2c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c01daba elementor-widget elementor-widget-heading\" data-id=\"c01daba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your content can do more - if you think strategically<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44dafd2 elementor-widget elementor-widget-spacer\" data-id=\"44dafd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a53b2 elementor-widget elementor-widget-text-editor\" data-id=\"b0a53b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ixtreme.online\/en\/what-is-seo\/\">SEO doesn&#8217;t have to be an inscrutable monster<\/a>. With a <strong>well-structured pillar page<\/strong>, you bring structure to your content, making it easier for your readers &#8211; and Google too. <\/p><p>Whether you are a coach, craftswoman or store owner: If you focus on one topic and develop suitable content, you can achieve <a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/\">more visibility, more trust and more sales <\/a> in the long term. Sounds good? Then get started now with your first Pillar Page!  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d270cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d270cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cee4720\" data-id=\"cee4720\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e731494 elementor-widget elementor-widget-heading\" data-id=\"e731494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions about the Pillar Page - quickly answered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f36dc elementor-widget elementor-widget-spacer\" data-id=\"79f36dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0ff97 elementor-widget elementor-widget-heading\" data-id=\"0e0ff97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the difference between a normal page and a pillar page?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f285c elementor-widget elementor-widget-text-editor\" data-id=\"e9f285c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A normal page usually only deals with one sub-topic. A pillar page, on the other hand, is the central &#8220;roof&#8221; over several related topics. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa48c25 elementor-widget elementor-widget-spacer\" data-id=\"aa48c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f68ca elementor-widget elementor-widget-heading\" data-id=\"27f68ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How many cluster contents do I need?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-092724f elementor-widget elementor-widget-text-editor\" data-id=\"092724f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ideally 5-10 &#8211; but not all of them have to be ready immediately. Start small and expand step by step. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6a2f2 elementor-widget elementor-widget-spacer\" data-id=\"0b6a2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a7b70 elementor-widget elementor-widget-heading\" data-id=\"f1a7b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do I need a blog system for this?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126e509 elementor-widget elementor-widget-text-editor\" data-id=\"126e509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. You can also create cluster content as normal subpages. However, a blog system is often more practical.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b5ab10 elementor-widget elementor-widget-spacer\" data-id=\"2b5ab10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0beb0 elementor-widget elementor-widget-heading\" data-id=\"1c0beb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How long should a Pillar Page be?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f31029 elementor-widget elementor-widget-text-editor\" data-id=\"8f31029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At least 1,200 &#8211; 1,500 words. It should present the topic comprehensively, but remain clearly structured and concise.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1eb753 elementor-widget elementor-widget-spacer\" data-id=\"e1eb753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d02b8 elementor-widget elementor-widget-heading\" data-id=\"07d02b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Does it work without an SEO agency?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9324273 elementor-widget elementor-widget-text-editor\" data-id=\"9324273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes, with a little planning and a clear concept, you can do it yourself &#8211; or get some help. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e8df08\" data-id=\"7e8df08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef78cd8 elementor-widget elementor-widget-image\" data-id=\"ef78cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"408\" height=\"500\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/05\/Du-hast-Fragen-ixtreme-hat-die-Antworten.png\" class=\"attachment-large size-large wp-image-106565\" alt=\"You have questions - ixtreme has the answers\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/05\/Du-hast-Fragen-ixtreme-hat-die-Antworten.png 408w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/05\/Du-hast-Fragen-ixtreme-hat-die-Antworten-245x300.png 245w\" sizes=\"(max-width: 408px) 100vw, 408px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4641de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4641de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99e63df\" data-id=\"99e63df\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6ba10 elementor-widget elementor-widget-spacer\" data-id=\"fb6ba10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-344e9f26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"344e9f26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49e1dc2a\" data-id=\"49e1dc2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b1aab59 elementor-widget elementor-widget-image\" data-id=\"1b1aab59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250.png\" class=\"attachment-large size-large wp-image-107237\" alt=\"Become visible with content &amp; SEO from ixtreme\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250.png 250w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-13b7f655\" data-id=\"13b7f655\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54f4b322 elementor-widget elementor-widget-text-editor\" data-id=\"54f4b322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"768\" data-end=\"791\"><strong data-start=\"768\" data-end=\"789\">About the author:<\/strong><\/p><p class=\"\" data-start=\"798\" data-end=\"1063\">My name is Isabel Unger, I am an independent digital strategist with a clear focus: visibility for the self-employed &amp; small businesses. My heart beats for SEO, content, structure &#8211; and for explaining complex things in a way that makes them understandable and feasible.<\/p><p class=\"\" data-start=\"1070\" data-end=\"1181\">On ixtreme.online I share my knowledge, my experience and a lot of plain language &#8211; without any technical gobbledygook.<\/p><p class=\"\" data-start=\"1188\" data-end=\"1291\">\ud83d\udc49 <a class=\"cursor-pointer\" href=\"https:\/\/ixtreme.online\/en\/about-me\/\" data-start=\"1191\" data-end=\"1239\">Learn more about me<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12dd61f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12dd61f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dac3f8\" data-id=\"7dac3f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12cd00c elementor-widget elementor-widget-spacer\" data-id=\"12cd00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41532a6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41532a6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e3e37fe\" data-id=\"1e3e37fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c033cc5 elementor-widget elementor-widget-image\" data-id=\"c033cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1024x907.jpg\" class=\"attachment-large size-large wp-image-105553\" alt=\"Content marketing - become visible now\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1024x907.jpg 1024w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-300x266.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-768x680.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1536x1360.jpg 1536w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51904780\" data-id=\"51904780\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d788743 elementor-widget elementor-widget-spacer\" data-id=\"d788743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acc6cd5 elementor-widget elementor-widget-text-editor\" data-id=\"6acc6cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 22pt; color: #ffffff;\">Content marketing for the self-employed &#8211; Your voice on the web<\/span><\/strong><\/p><p><span style=\"font-size: 14pt;\">Discover how you can build visibility, trust and genuine customer relationships with well thought-out content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c927f1 elementor-widget elementor-widget-spacer\" data-id=\"14c927f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d28dc13 elementor-widget elementor-widget-text-editor\" data-id=\"3d28dc13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/\"><strong>\u21d2 To the Content Guide<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2cb292 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2cb292\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b310ce8\" data-id=\"b310ce8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca9aa7 elementor-widget elementor-widget-spacer\" data-id=\"eca9aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You want to create a Pillar Page, but don&#8217;t know exactly how it works &#8211; or whether it&#8217;s even worth the effort?<\/p>\n<p>You have a good website, but somehow it&#8217;s not getting enough visitors? You regularly publish blog posts, but nobody reads them? <\/p>\n","protected":false},"author":3,"featured_media":105838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[385,353],"tags":[],"class_list":["post-105911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-en","category-seo-en"],"_links":{"self":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/105911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/comments?post=105911"}],"version-history":[{"count":6,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/105911\/revisions"}],"predecessor-version":[{"id":110447,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/105911\/revisions\/110447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media\/105838"}],"wp:attachment":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media?parent=105911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/categories?post=105911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/tags?post=105911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}