{"id":112180,"date":"2025-09-10T21:57:03","date_gmt":"2025-09-10T19:57:03","guid":{"rendered":"https:\/\/ixtreme.online\/seo-for-online-stores-in-2025-whats-changing-and-what-you-need-to-do-now\/"},"modified":"2025-09-10T22:57:26","modified_gmt":"2025-09-10T20:57:26","slug":"seo-for-online-stores","status":"publish","type":"post","link":"https:\/\/ixtreme.online\/en\/seo-for-online-stores\/","title":{"rendered":"SEO for online stores in 2025: What&#8217;s changing &#8211; and what you need to do now"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"112180\" class=\"elementor elementor-112180 elementor-112130\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23c773c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23c773c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0302dfd\" data-id=\"0302dfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d90de elementor-toc--minimized-on-desktop elementor-widget elementor-widget-table-of-contents\" data-id=\"d7d90de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d7d90de\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d7d90de\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__d7d90de\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6d328b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6d328b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b163f3d\" data-id=\"b163f3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7305e38 elementor-widget elementor-widget-text-editor\" data-id=\"7305e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2025, a massive SEO transformation was and is imminent in e-commerce. AI-driven search experiences such as ChatGPT Shopping and AI Overviews are not only changing search results, but also the expectations of product content. Traditional product pages are no longer enough &#8211; holistic content strategies are needed that offer both users and machines relevant, context-rich information. Investing in intelligent, structured product texts now will not only ensure visibility, but also reach and conversion. This article shows you how to make your store SEO strategy fit for 2025.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0c438b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0c438b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e570de1\" data-id=\"e570de1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd5ab5 elementor-widget elementor-widget-heading\" data-id=\"3cd5ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What has changed for online stores in 2025?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2601f elementor-widget elementor-widget-text-editor\" data-id=\"6f2601f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rules of the game in online retail are changing and so is SEO for online stores. While keywords, loading times and backlinks have dominated rankings in recent years, in 2025 it will be all about <strong>context-based relevance, user experience and AI compatibility<\/strong>.Google, Bing &amp; Co. rely on AI overviews, where searchers already receive a summarized answer to their search query in the SERP. <\/p><h3>What does this mean for your store?<\/h3><ul><li><strong>Top rankings are no longer the only goal,<\/strong> but <strong>AI-compatible content<\/strong> that gets into these overviews.<\/li><li><strong>Structured data, semantically enriched content<\/strong> and <strong>experience signals<\/strong> are gaining in importance.<\/li><li><strong>SEO is becoming more holistic<\/strong>: product information, FAQs, content hubs and experience areas must work together in a meaningful way.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b272dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b272dcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfa49fb\" data-id=\"cfa49fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a31a8d6 elementor-widget elementor-widget-heading\" data-id=\"a31a8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does AI Overviews change the search intention?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a397975 elementor-widget elementor-widget-text-editor\" data-id=\"a397975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the introduction of AI Overviews (Google) and ChatGPT Shopping (Open AI), the search intention is shifting. Users expect <strong>immediate, comprehensive<\/strong> recommendations without having to click through five store pages. <\/p><p><strong>Example:<\/strong><\/p><p>Instead of &#8220;sneakers white men&#8221;, someone googles 2025:<br>&#8220;<strong>Which white sneakers for men are comfortable, durable and go with a business look?<\/strong>&#8220;<br>This long-tail question is answered directly by Google or ChatGPT &#8211; ideally with your product.<\/p><h3>What you should learn from this:<\/h3><ul><li>You have to provide <strong>answers, not just display products<\/strong>.<\/li><li>Your product texts and guide content must contextualize, compare and advise.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a449390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a449390\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f505a16\" data-id=\"f505a16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ddd89a elementor-widget elementor-widget-heading\" data-id=\"6ddd89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does ChatGPT Shopping influence user behavior?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-570efad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"570efad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ebfdd51\" data-id=\"ebfdd51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9efa24 elementor-widget elementor-widget-text-editor\" data-id=\"c9efa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ChatGPT Shopping is revolutionizing the way products are discovered. The AI draws on verified product information and combines it with user ratings, external sources and the behavior of the person asking the question. <\/p><h3>This is what it looks like in practice:<\/h3><p>User: &#8220;Recommend me good gaming chairs under 300 \u20ac with ergonomic backrest&#8221; ChatGPT: Lists 3-5 products &#8211; including short description, link, advantages and disadvantages<br>\u2192 Your product will <strong>only<\/strong> appear if you <strong>make all relevant information available in a structured way<\/strong>.<\/p><h3>What ChatGPT needs:<\/h3><ul><li>Detailed product texts<\/li><li>Category descriptions with use cases<\/li><li>Structured data (Schema.org)<\/li><li>Reviews, experiences &amp; FAQ<\/li><\/ul><p><strong>These are all very important points when it comes to SEO for online stores. Not just for the year 2025! <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8665f67\" data-id=\"8665f67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d76e3e elementor-widget elementor-widget-spacer\" data-id=\"0d76e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49456ec elementor-widget elementor-widget-image\" data-id=\"49456ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/09\/Wie-ChatGPT-das-Nutzerverhalten-beim-Shopping-und-Produktvergleich-beeinflusst-1024x1024.jpg\" class=\"attachment-large size-large wp-image-112150\" alt=\"Wie ChatGPT das Nutzerverhalten beim Shopping und Produktvergleich beeinflusst\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/09\/Wie-ChatGPT-das-Nutzerverhalten-beim-Shopping-und-Produktvergleich-beeinflusst-1024x1024.jpg 1024w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/09\/Wie-ChatGPT-das-Nutzerverhalten-beim-Shopping-und-Produktvergleich-beeinflusst-300x300.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/09\/Wie-ChatGPT-das-Nutzerverhalten-beim-Shopping-und-Produktvergleich-beeinflusst-150x150.jpg 150w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/09\/Wie-ChatGPT-das-Nutzerverhalten-beim-Shopping-und-Produktvergleich-beeinflusst-768x768.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2025\/09\/Wie-ChatGPT-das-Nutzerverhalten-beim-Shopping-und-Produktvergleich-beeinflusst.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55cb1be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55cb1be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-548ee2d\" data-id=\"548ee2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3054a87 elementor-widget elementor-widget-heading\" data-id=\"3054a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why good product texts are even more important now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b675ca2 elementor-widget elementor-widget-text-editor\" data-id=\"b675ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The days of copy-paste manufacturer texts or CSVs from retailers are finally over. If you want to appear in the AI rankings, you have to write your product texts specifically for <strong>humans and machines<\/strong>. <\/p><h3>Focus: Optimizing product texts for ChatGPT<\/h3><p>\u2192<strong>The problem<\/strong>: ChatGPT ignores unstructured, superficial texts without added value \u2192 <strong>The solution<\/strong>: Texts with substance, structure &amp; semantic depth<\/p><h3>Tips for optimization:<\/h3><ul><li><strong>Uniqueness<\/strong>: Every product text must be individually formulated<\/li><li><strong>User centricity<\/strong>: What does the target group want to know? (e.g. fit, application, comparison) <\/li><li><strong>Structuring<\/strong>: subheadings, bullet points, technical data + benefits<\/li><li><strong>Use semantics<\/strong>: Synonyms, thematic links, NLP-optimized writing<\/li><li><strong>Tool tip<\/strong>: Use tools such as <strong>Surfer SEO<\/strong>, <strong>Neuroflash<\/strong> or <strong>Custom Prompts with ChatGPT<\/strong> to test product texts for AI readiness = good SEO for online stores<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbcab7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbcab7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7ff19f\" data-id=\"a7ff19f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda9d40 elementor-widget elementor-widget-heading\" data-id=\"cda9d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does a modern content strategy for online stores look like?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64bd4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64bd4f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7658cb0\" data-id=\"7658cb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f82e880 elementor-widget elementor-widget-text-editor\" data-id=\"f82e880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the transformation of search engines into &#8220;answer engines&#8221;, your store needs more than just product texts. You need an intelligent content architecture. <\/p><h3>Focus: Content strategy for online stores<\/h3><p><strong>What is involved?<\/strong><\/p><ul><li><strong>Pillar pages &amp; cluster content:<\/strong> e.g. &#8220;Guide to gaming chairs&#8221; with internal links to products, FAQs, blog posts<\/li><li><strong>Category SEO<\/strong>: Each category should have a detailed description, comparison tables &amp; purchase advice<\/li><li><strong>Blog &amp; wiki area<\/strong>: Ideal for covering keywords along the customer journey<\/li><li><strong>FAQ content &amp; support areas<\/strong>: Provide with structured data (e.g. <span style=\"font-family: 'courier new', courier, monospace;\">FAQPage<\/span> markup)<\/li><\/ul><h3>Internal linking as an SEO booster<\/h3><p>If you already have a wiki, blog and pillar pages, <strong>use these actively for internal linking<\/strong>:<\/p><p>\u2192 Link e.g. from the blog article &#8220;The best gaming chairs 2025&#8221; directly to the product page with <span style=\"font-family: 'courier new', courier, monospace;\">rel=follow<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49c4243\" data-id=\"49c4243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5deb49d elementor-widget elementor-widget-text-editor\" data-id=\"5deb49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Further interesting content on visibility in our age:<\/h3><p><a href=\"https:\/\/ixtreme.online\/en\/seo-for-self-employed\/staying-visible-despite-ai\/\">\u21d2 Stay visible despite AI<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/\">\u21d2 Content marketing for visibility<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/seo-for-self-employed\/generative-engine-optimization\/\">\u21d2 How to measure mentions &amp; visibility in AI search engines<\/a><\/p><h3>Terms we have used in this article:<\/h3><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#aioverviews\" target=\"_blank\" rel=\"noopener\">\u21d2 AI Overviews<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#serps\" target=\"_blank\" rel=\"noopener\">\u21d2 SERPS<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#schemaorg\" target=\"_blank\" rel=\"noopener\">\u21d2 Schema.org<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#pillarpage\" target=\"_blank\" rel=\"noopener\">\u21d2 Pillar Page<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#contentcluster\" target=\"_blank\" rel=\"noopener\">\u21d2 Cluster-Content<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#eeat\" target=\"_blank\" rel=\"noopener\">\u21d2 E-E-A-T<\/a><\/p><p><a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#customerjourney\" target=\"_blank\" rel=\"noopener\">\u21d2 Customer Journey<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01bb6ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01bb6ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cdaaf0\" data-id=\"9cdaaf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc28474 elementor-widget elementor-widget-heading\" data-id=\"cc28474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 specific SEO measures that you should implement now as a store owner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c5993 elementor-widget elementor-widget-text-editor\" data-id=\"b1c5993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Writing product texts for AI &amp; humans<\/strong> \u2192 Focus on benefits, context, clarity<\/li><li><strong>Create AI-Overview-capable content<\/strong> \u2192 e.g. structured guides + FAQs + comparison lists<\/li><li><strong>Build content hubs<\/strong> \u2192 Pillar page + wiki + blog posts on the topic<\/li><li><strong>Optimize structured data<\/strong> \u2192 <span style=\"font-family: 'courier new', courier, monospace;\">Product, FAQPage, Review, HowTo<\/span><\/li><li><strong>Incorporate real experiences (E-E-A-T)<\/strong> \u2192 Customer opinions, case studies, creator content<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39470b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39470b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40542d9\" data-id=\"40542d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee580d9 elementor-widget elementor-widget-heading\" data-id=\"ee580d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Future outlook - How are you developing your SEO strategy for 2026?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83812a5 elementor-widget elementor-widget-text-editor\" data-id=\"83812a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2025 is just the beginning. What is already becoming apparent: <\/p><ul><li><strong>Personalized SERPs<\/strong>: AI shows results based on user behaviour<\/li><li><strong>Multimodal content<\/strong>: Video &amp; voice SEO are becoming more important<\/li><li><strong>Adaptive content creation<\/strong>: Content is automatically adapted to channel &amp; target group<\/li><li><strong>Human expertise is gaining in value<\/strong>: those who provide real experiences, comparisons and evaluations win against AI-generated uniformity<\/li><\/ul><p><strong>Pro tip<\/strong>: In future, combine your content with <strong>micro-content formats<\/strong> such as short videos, graphics &amp; mini FAQs for maximum visibility on all channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3bcf7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3bcf7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ab5a62\" data-id=\"5ab5a62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea78c01 elementor-widget elementor-widget-heading\" data-id=\"ea78c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Frequently asked questions about SEO for online stores 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6f7eb elementor-widget elementor-widget-spacer\" data-id=\"fa6f7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f23256 elementor-widget elementor-widget-accordion\" data-id=\"5f23256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9971\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9971\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1. what is the most important thing about SEO for online stores in 2025<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9971\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9971\"><p>Content must not only rank, but also be understood and recommended by AI systems such as ChatGPT.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9972\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9972\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2. are product texts from the manufacturer still sufficient?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9972\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9972\"><p>No. They are not unique, not semantically optimized and generally not sufficiently invormative. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9973\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9973\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3. how important is ChatGPT Shopping for my visibility?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9973\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9973\"><p>Very important &#8211; it influences <strong>whether and how<\/strong> your product appears in the digital product selection at all. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9974\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9974\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4. how do I find the right keywords for my store?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9974\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9974\"><p>Use tools such as <strong>SEMrush<\/strong>, <strong>ahrefs<\/strong>, <strong>Sistrix<\/strong>, or Google Search Console. Analyze long-tail keywords along the customer journey. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9975\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9975\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5. which tools help me with content creation?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-9975\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9975\"><p>Surfer SEO, ChatGPT (Custom Prompt Engineering), Frase, Neuroflash, <a href=\"https:\/\/trends.google.de\/trends\/\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>, AnswerThePublic<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. what is the most important thing about SEO for online stores in 2025\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Content must not only rank, but also be understood and recommended by AI systems such as ChatGPT.<\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"2. are product texts from the manufacturer still sufficient?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. They are not unique, not semantically optimized and generally not sufficiently invormative. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"3. how important is ChatGPT Shopping for my visibility?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Very important &#8211; it influences <strong>whether and how<\\\/strong> your product appears in the digital product selection at all. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"4. how do I find the right keywords for my store?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Use tools such as <strong>SEMrush<\\\/strong>, <strong>ahrefs<\\\/strong>, <strong>Sistrix<\\\/strong>, or Google Search Console. Analyze long-tail keywords along the customer journey. <\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"5. which tools help me with content creation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Surfer SEO, ChatGPT (Custom Prompt Engineering), Frase, Neuroflash, <a href=\\\"https:\\\/\\\/trends.google.de\\\/trends\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Google Trends<\\\/a>, AnswerThePublic<\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-298dfcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"298dfcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d737dc\" data-id=\"6d737dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d499a2c elementor-widget elementor-widget-heading\" data-id=\"d499a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concluding words: Act now - or be overtaken by the competition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4332139 elementor-widget elementor-widget-text-editor\" data-id=\"4332139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The SEO world in e-commerce has changed fundamentally in 2025. Those who only rely on traditional SEO measures today will quickly lose visibility. <strong>The future belongs to stores that prepare content in an intelligent, structured and AI-compatible way. <\/strong> <\/p><p>If you want to make your content strategy fit for ChatGPT Shopping and AI Overviews, I would be happy to support you with an individual analysis. <a href=\"https:\/\/ixtreme.online\/en\/contact\/\"><strong>\u21d2 Get in touch now<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71a446c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71a446c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11d99fb\" data-id=\"11d99fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ec4c9a elementor-widget elementor-widget-spacer\" data-id=\"7ec4c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa64d91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa64d91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ec7319e\" data-id=\"3ec7319e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30eda7b elementor-widget elementor-widget-image\" data-id=\"30eda7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250.png\" class=\"attachment-large size-large wp-image-107237\" alt=\"Become visible with content &amp; SEO from ixtreme\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250.png 250w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-265b2086\" data-id=\"265b2086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ccb7f18 elementor-widget elementor-widget-text-editor\" data-id=\"3ccb7f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"768\" data-end=\"791\"><strong data-start=\"768\" data-end=\"789\">About the author:<\/strong><\/p><p class=\"\" data-start=\"798\" data-end=\"1063\">My name is Isabel Unger, I am a freelance digital strategist with a clear focus: visibility for freelancers &amp; small businesses. My heart beats for SEO, content, structure &#8211; and for explaining complex things in a way that makes them understandable and feasible.<\/p><p class=\"\" data-start=\"1070\" data-end=\"1181\">On ixtreme.online I share my knowledge, my experience and a lot of plain language &#8211; without any technical gobbledygook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5e9375a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9375a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7d339e38\" data-id=\"7d339e38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe2f17 elementor-widget elementor-widget-spacer\" data-id=\"afe2f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491ae14 elementor-widget elementor-widget-text-editor\" data-id=\"491ae14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1188\" data-end=\"1291\">\ud83d\udc49 <a class=\"cursor-pointer\" href=\"https:\/\/ixtreme.online\/en\/about-me\/\" data-start=\"1191\" data-end=\"1239\">Learn more about me<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6dbae02\" data-id=\"6dbae02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c792c5a e-grid-align-left elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"7c792c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-c1b5936\" href=\"https:\/\/www.linkedin.com\/in\/ixtreme\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-317dcdfc\" data-id=\"317dcdfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec5c830 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec5c830\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b02ba4b\" data-id=\"b02ba4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e28d3 elementor-widget elementor-widget-spacer\" data-id=\"b8e28d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23746afb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23746afb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e684793\" data-id=\"3e684793\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d4df1d elementor-widget elementor-widget-image\" data-id=\"29d4df1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1024x907.jpg\" class=\"attachment-large size-large wp-image-105553\" alt=\"Content marketing - become visible now\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1024x907.jpg 1024w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-300x266.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-768x680.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1536x1360.jpg 1536w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-106f7275\" data-id=\"106f7275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d77d86 elementor-widget elementor-widget-spacer\" data-id=\"2d77d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5daa7990 elementor-widget elementor-widget-text-editor\" data-id=\"5daa7990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 22pt; color: #ffffff;\">More customers with strong content!<\/span><\/strong><\/p><p><span style=\"font-size: 14pt;\">How content marketing takes your business to the next level.<\/span><br data-start=\"734\" data-end=\"737\"><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215106e4 elementor-widget elementor-widget-spacer\" data-id=\"215106e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a6180e elementor-widget elementor-widget-text-editor\" data-id=\"13a6180e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/\"><strong>\u21d2 Click here to find out more<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2025, a massive SEO transformation was and is imminent in e-commerce. AI-driven search experiences such as ChatGPT Shopping and AI Overviews are not only changing search results, but also the expectations of product content. Traditional product pages are no longer enough &#8211; holistic content strategies are needed that offer both users and machines relevant, context-rich information.  <\/p>\n","protected":false},"author":3,"featured_media":112136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[292,353],"tags":[],"class_list":["post-112180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en","category-seo-en"],"_links":{"self":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/112180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/comments?post=112180"}],"version-history":[{"count":2,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/112180\/revisions"}],"predecessor-version":[{"id":112182,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/112180\/revisions\/112182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media\/112136"}],"wp:attachment":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media?parent=112180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/categories?post=112180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/tags?post=112180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}