{"id":96832,"date":"2024-05-25T19:18:58","date_gmt":"2024-05-25T17:18:58","guid":{"rendered":"http:\/\/ixtreme.online\/advertising-in-times-of-crisis-can-be-crucial\/"},"modified":"2025-05-20T13:13:05","modified_gmt":"2025-05-20T11:13:05","slug":"advertising-in-times-of-crisis-can-be-crucial","status":"publish","type":"post","link":"https:\/\/ixtreme.online\/en\/advertising-in-times-of-crisis-can-be-crucial\/","title":{"rendered":"Advertising in times of crisis can be crucial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96832\" class=\"elementor elementor-96832 elementor-96803\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ffdbc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ffdbc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f36f0b\" data-id=\"8f36f0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93001ce elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"93001ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__93001ce\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__93001ce\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__93001ce\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d550e6 elementor-widget elementor-widget-spacer\" data-id=\"0d550e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8052bdb elementor-widget elementor-widget-text-editor\" data-id=\"8052bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a time of economic uncertainty and challenges, advertising in times of crisis is a strategic necessity for many companies to make the difficult decision of where to cut spending. One obvious option often seems to be to reduce advertising budgets. However, this decision could have serious long-term consequences. It is a fallacy to believe that you can effectively reduce costs by saving on advertising. In reality, especially in difficult economic times, it is crucial to invest in and optimize advertising. In this article, we explain why advertising is essential in times of crisis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dede0c elementor-widget elementor-widget-spacer\" data-id=\"2dede0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f51a26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f51a26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b6447c\" data-id=\"5b6447c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66050dd elementor-widget elementor-widget-heading\" data-id=\"66050dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strong visibility in times of crisis: A competitive advantage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf1465 elementor-widget elementor-widget-spacer\" data-id=\"1cf1465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f68f59 elementor-widget elementor-widget-text-editor\" data-id=\"9f68f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In difficult economic times, many companies start by reducing their costs, which certainly makes sense. The next question an entrepreneur asks himself is: &#8220;Can we afford to spend money on advertising? Shouldn&#8217;t we rather spend the advertising budget on maintaining the business?&#8221; We at ixtreme now ask you: Can you really afford to stop advertising? We see the idea as a logical reflex to hit the brakes and reduce all marketing and advertising expenditure for the time being. But is this the right way to protect your company?<\/p><p>The first reaction may be to cut or abolish advertising expenditure. Consumers are spending considerably less and, as a logical consequence, companies are selling less of their products. Marketing expenditure should be in line with this, right? No, if you want to retain your hard-fought market position, then this is the wrong way to go.<\/p><p><a href=\"https:\/\/www.bpb.de\/shop\/zeitschriften\/apuz\/31504\/wirtschaftswunderjahr-2009\/\" target=\"_blank\" rel=\"noopener\">Much of what we are experiencing now has happened again and again. What is happening to our economy now is not the first time and probably not the last.<\/a><\/p><p>In a recession, it can be very difficult to look beyond the here and now and focus on the bigger picture that is on the horizon. This bigger picture is nothing other than the long-term return on investment (ROI) and market position of your company when the recession begins to abate, which is always the case eventually.<\/p><p>What you do or decide in your company now will determine your position after the recession. If you reduce or discontinue your marketing strategies now, you are also giving up your market position. However, if you maintain your market position and optimize your marketing measures, your company will survive these times. You will then not have to start again but can continue to build on the substance.<\/p><p><em><strong>Germany would not be Germany if this country did not survive this crisis and get back on the road to success with diligence, drive and many clever minds.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf9f37 elementor-widget elementor-widget-spacer\" data-id=\"faf9f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395a570 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"395a570\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9d72a3\" data-id=\"a9d72a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f967c85 elementor-widget elementor-widget-heading\" data-id=\"f967c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertising in times of crisis: Building trust and customer loyalty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3407644 elementor-widget elementor-widget-spacer\" data-id=\"3407644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41bfbbe elementor-widget elementor-widget-text-editor\" data-id=\"41bfbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Times of crisis are uncertain times for customers and entrepreneurs alike. Through consistent and well thought-out advertising measures, companies can not only build the trust of their customers, but also position their brand as stable and reliable. Stability and reliability are very important, especially in difficult times. Continuous communication signals to customers that the company is present, reliable and committed despite the challenges. This strengthens customer retention and can increase customer loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32801fe elementor-widget elementor-widget-spacer\" data-id=\"32801fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b89bc elementor-widget elementor-widget-heading\" data-id=\"79b89bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimization instead of reduction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b48d5 elementor-widget elementor-widget-spacer\" data-id=\"78b48d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38690f1 elementor-widget elementor-widget-text-editor\" data-id=\"38690f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to use the advertising budget in a very targeted manner, it is essential to find out who your <a href=\"https:\/\/ixtreme.online\/en\/dictionary-of-the-internet-digital-dictionary\/#zielgruppenanalyse\">target group<\/a> is and which channels they use. This is the only way to find the right tone of voice and address your potential customers in the same way.<\/p><p>In order to optimize your advertising expenditure, it is essential to set priorities. Targeted <a href=\"https:\/\/ixtreme.online\/en\/seo-for-self-employed\/\">SEO measures<\/a> on your website, but also <a href=\"https:\/\/ixtreme.online\/en\/google-ads-driven-by-ai-shaped-by-success\/\">Google Ads<\/a> and an <a href=\"https:\/\/ixtreme.online\/en\/successful-youtube-seo-strategies-for-companies\/\">SEO-optimized YouTube channel<\/a> can be major milestones in your success. Unfortunately, these are very often neglected. The content, again not only on their website, also contributes massively to their success. If the <a href=\"https:\/\/ixtreme.online\/en\/content-marketing-for-the-self-employed\/content-marketing-for-visibility\/\">content<\/a> is too shallow, without valuable information, it will neither be honored by your visitors nor ultimately by Google. <a href=\"https:\/\/www.ixtreme.solutions\" target=\"_blank\" rel=\"noopener\">Promotional items <\/a>, which are many times more durable than online advertising, can also be used sensibly to increase brand awareness and create a positive connection to your brand.<\/p><p>So don&#8217;t save money in the wrong place, but use your advertising budget differently. More targeted and where you will find your potential customers. <em><strong>Advertising in times of crisis<\/strong><\/em> is an investment that brings long-term benefits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-828bef6 elementor-widget elementor-widget-spacer\" data-id=\"828bef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f40b37 elementor-widget elementor-widget-heading\" data-id=\"2f40b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Long-term investment in brand awareness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2526f9e elementor-widget elementor-widget-spacer\" data-id=\"2526f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce5380 elementor-widget elementor-widget-text-editor\" data-id=\"0ce5380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reducing advertising spend may save costs in the short term and for some it may look like a solution. In the longer term, however, this can lead to a considerable loss of brand awareness. A company that disappears from the consumer&#8217;s field of vision during a crisis must be aware that the brand awareness it has built up with a lot of money will have disappeared within a very short time. It will be very difficult to regain a foothold after the crisis because, as we all know, the competition never sleeps. It will also cost a lot of money to rebuild this awareness and customer confidence. The continuous presence on the market ensures that the brand remains in the minds of consumers and can pick up again more easily after the crisis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866f12d elementor-widget elementor-widget-spacer\" data-id=\"866f12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2502901 elementor-widget elementor-widget-heading\" data-id=\"2502901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A small example from practice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98ef63 elementor-widget elementor-widget-spacer\" data-id=\"a98ef63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23fab66 elementor-widget elementor-widget-text-editor\" data-id=\"23fab66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Numerous studies and examples from the past show that companies that have maintained or even increased their advertising expenditure in times of crisis have emerged stronger from the crisis. A well-known example is the automotive industry during the 2008\/2009 recession. Brands such as Hyundai and Kia continued to invest in advertising and were able to significantly increase their market share, while other manufacturers cut back and lost market share.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d6ed0 elementor-widget elementor-widget-spacer\" data-id=\"a9d6ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d82950 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d82950\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5057ace\" data-id=\"5057ace\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bf13fe elementor-widget elementor-widget-heading\" data-id=\"6bf13fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertise wisely and consistently<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee3753 elementor-widget elementor-widget-spacer\" data-id=\"6ee3753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd48a1 elementor-widget elementor-widget-text-editor\" data-id=\"4cd48a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In difficult economic times, it is more important than ever not to save on advertising, but to use it strategically, more appropriately than before and more efficiently. A well thought-out advertising strategy, especially in difficult economic times, can help to secure market share, build trust and achieve long-term success.<\/p><p>We support you in optimizing your advertising measures and positioning your brand strongly, even in difficult times.<\/p><p>We will be happy to provide you with further information and individual advice. Together we will find the optimal solution for your advertising strategy. Optimize your <em><strong>marketing strategies during a recession<\/strong><\/em> and rely on strong <em><strong>brand awareness during economic crises<\/strong><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb31ffe elementor-widget elementor-widget-spacer\" data-id=\"bb31ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-690b0c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690b0c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac825cc\" data-id=\"ac825cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-916daf0 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"916daf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ixtreme.online\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Optimize your advertising NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27234d2 elementor-widget elementor-widget-spacer\" data-id=\"27234d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-582ae577 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"582ae577\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61229e09\" data-id=\"61229e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f98441e elementor-widget elementor-widget-image\" data-id=\"f98441e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250.png\" class=\"attachment-large size-large wp-image-107237\" alt=\"Become visible with content &amp; SEO from ixtreme\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250.png 250w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/02\/favicon-250-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ffe8832\" data-id=\"ffe8832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d48a632 elementor-widget elementor-widget-text-editor\" data-id=\"6d48a632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"768\" data-end=\"791\"><strong data-start=\"768\" data-end=\"789\">About the author:<\/strong><\/p><p class=\"\" data-start=\"798\" data-end=\"1063\">My name is Isabel Unger, I am an independent digital strategist with a clear focus: visibility for the self-employed &amp; small businesses. My heart beats for SEO, content, structure &#8211; and for explaining complex things in a way that makes them understandable and feasible.<\/p><p class=\"\" data-start=\"1070\" data-end=\"1181\">On ixtreme.online I share my knowledge, my experience and a lot of plain language &#8211; without any technical gobbledygook.<\/p><p class=\"\" data-start=\"1188\" data-end=\"1291\">\ud83d\udc49 <a class=\"cursor-pointer\" href=\"https:\/\/ixtreme.online\/en\/about-me\/\" rel=\"noopener\" data-start=\"1191\" data-end=\"1239\">Learn more about me<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-253c513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"253c513\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a85259f\" data-id=\"a85259f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50fa87c elementor-widget elementor-widget-spacer\" data-id=\"50fa87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-366fb6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"366fb6e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43dcff0d\" data-id=\"43dcff0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bffa697 elementor-widget elementor-widget-image\" data-id=\"2bffa697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1024x907.jpg\" class=\"attachment-large size-large wp-image-105553\" alt=\"Content marketing - become visible now\" srcset=\"https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1024x907.jpg 1024w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-300x266.jpg 300w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-768x680.jpg 768w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden-1536x1360.jpg 1536w, https:\/\/ixtreme.online\/wp-content\/uploads\/2023\/05\/Content-Marketing-jetzt-sichtbar-werden.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32592e82\" data-id=\"32592e82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28daa19c elementor-widget elementor-widget-spacer\" data-id=\"28daa19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77aa5cc8 elementor-widget elementor-widget-text-editor\" data-id=\"77aa5cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"font-size: 22pt; color: #ffffff;\">People buy trust &#8211; not marketing speak.<\/span><\/strong><\/p><p><span style=\"font-size: 14pt;\">Content marketing allows you to reach the heart and mind of your target group.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521a3a4f elementor-widget elementor-widget-spacer\" data-id=\"521a3a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722d611c elementor-widget elementor-widget-text-editor\" data-id=\"722d611c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ixtreme.online\/en\/contact\/\"><strong>\u21d2 Start your content journey<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of contents In a time of economic uncertainty and challenges, advertising in times of crisis is a strategic necessity for many companies to make the difficult decision of where to cut spending. One obvious option often seems to be to reduce advertising budgets. However, this decision could have serious long-term consequences. It is a&hellip;<\/p>\n","protected":false},"author":3,"featured_media":96805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[362],"tags":[363,367,366,364,365],"class_list":["post-96832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-in-times-of-crisis","tag-brand-awareness-in-economic-crises","tag-customer-loyalty-through-advertising","tag-marketing-strategies-during-recession","tag-optimize-advertising-expenditure"],"_links":{"self":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/96832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/comments?post=96832"}],"version-history":[{"count":3,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/96832\/revisions"}],"predecessor-version":[{"id":108703,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/posts\/96832\/revisions\/108703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media\/96805"}],"wp:attachment":[{"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/media?parent=96832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/categories?post=96832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ixtreme.online\/en\/wp-json\/wp\/v2\/tags?post=96832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}