FAQ - Visibility, SEO & content marketing explained simply
Welcome to our central FAQ section.
Here you will find compact answers to frequently asked questions about SEO, content, target groups & more – clearly explained, linked and sorted by topic.
SEO - Questions about search engine optimization
Usually between 3 and 6 months – depending on the competition, industry and your website.
OnPage affects everything on your website, OffPage targets external factors such as backlinks.
Yes, Google measures every piece of content, whether written by man or machine, by the added value of the content. How relevant the content is for the reader and for Google is always up to you. For content written by AI as well as content written by you.
SEO is always designed for the long term. Assume that you will see the first results after 2 – 3 months. It’s like a plant whose seeds you have sown. It needs a little time to grow.
Yes, and you don’t need to study for many years. You can find many of the basics here on our website, for the technical implementation you need to learn, read and also try things out and track the effects in the Google Search Console. Then adjust if necessary. Another tip I can give you is to network so that you get the right learning material to read up on.
By focusing on EEAT, semantic relevance, contextual depth and structured knowledge transfer.
⇒ Here you can find even more in-depth knowledge on the topic
An AI Overview is an AI-generated answer directly in the Google search results. It summarizes content from various sources – and pushes classic website results to the bottom. This is why a strategically designed website is more important today than ever.
Content Marketing
A pillar page is like a spider on your website, and the content is the spider’s web around it. Technically speaking: The pillar page deals with an important main topic on your website. The content on the topic is detailed, well-structured and contains internal links to relevant subtopics, the so-called content cluster.
An editorial plan helps you to keep track of your planned content. It helps you to structure your content, plan it strategically, schedule it sensibly and publish it consistently.
A buyer persona is a concrete customer profile that depicts behavior, needs and characteristics. You will then know WHO you are writing for.
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