Content marketing with structure
Visible. Personal. Effective.
Content marketing with structure
Visible. Personal. Effective.
Content that not only informs – but also attracts customers.
Content marketing is much more than “just” creating and publishing content. Good content doesn’t just tell a story – it connects, inspires and sells. I develop content for you that exactly matches your offer and your target group. With clarity, structure – and a pinch of creativity if you like.
Whether website texts, blog articles, social media content or video formats. You get everything from me in the area of content marketing. Content is your tool – I’ll use yours to show you how to use it effectively.
What content marketing can do for you
- Visibility on Google & Co. through relevant content
- Trust through professional competence & personality
- Customer loyalty through clear messages & recurring added value
- Position yourself as an expert in your industry – with your language, your style
- More impact – without more advertising
My approach: content with a plan
I don’t create content on demand – I work with you to develop a content strategy that suits you.
This may include:
- Target group analysis & topic clusters
- Editorial planning (monthly, seasonal, campaign-based)
- Contentformate: Blog, Social Media, Video, Audio, Text
- SEO optimization: keywords, snippets, structure & reading flow
- Development of content hubs & internal linking
Do you want content that not only sounds good – but has a tangible impact?
Then you’ve come to the right place.
My services in content marketing
Website texts.
Structured, convincing content for home pages, service pages, about me areas, etc.
Blog Article & SEO Content:
Topics that are searched for – texts that are read. With added value, a long-tail strategy and the right tone of voice.
Contenido en redes sociales (texto e ideas).
I develop ideas, headlines & post texts – with visual implementation on request.
Content audit & optimization.
You already have content. I check structure, readability, SEO potential & conversion effect.
Content needs structure - not just words.
Good content marketing doesn’t start with writing – it starts with thinking.
To ensure that your content really works, I also support you in the strategic planning of your entire content landscape.
What I offer you:
- Editorial planning with a system . Which content you publish when, where and in which format – to suit the season, target group and funnel.
- Themed architecture with depth . We build a structured content hub together – so that your content strengthens each other and you are found better in Google in the long term.
- Linkjuice strategy that works. I’ll show you how to link your content so that search engines understand: “This page is important!” – and how you can steer your rankings in a targeted manner.
Do you want content that looks like a net – not like loose threads?
Then that is exactly where we should start.
VIDEO-CONTENT
Explanatory videos, social media clips, reels, tutorials or personal introductions – video is the fastest way to build trust.
AUDIO-CONTENT
Whether it’s a podcast, voice branding or audio tips for your website. Audi creates proximity – and is ideal for recurring content with little effort.
For whom is content with me useful?
- Self-employed & small businesses that want to do more than “just post”
- Coaches, creatives, consultants with a strong offering but little time
- Anyone who wants to position themselves clearly, professionally and genuinely – with content that works.
My content promise
- No empty phrases, but content with substance
- No copy-paste texts, but individual language
- No empty SEO babble, but clear structure & strategy.
Our services in the area of content creation
SEO optimized texts : I write content that is perfectly tailored to your keywords. To find your keywords and their search volume, we use various tools, including Google Trends. We also like to use Google Analytics for analysis. This is a very good tool for tracking the results.
Blog posts and specialist articles: To emphasize your expertise, we create articles that are informative and inspiring. For blog posts, we also use meaningful links to give your readers a very good understanding of the content of the post. Through the links, the reader can read some content even more specifically on your website. A content audit, the appropriate topic architecture and an editorial plan are essential for linkjuice.
Visual content: Have you ever heard the expression that a picture can say more than a thousand words? We also create meaningful images, infographics and videos that reinforce your message, attract more attention and make the content easier to read.
Content for social media: Do you know which posts and campaign content your target group reacts to the most? Let’s work on increasing your reach on social media platforms.
The benefits of content marketing for your company
Improve your SEO rankings:
High-quality content that is specifically optimized for the keywords and needs of your industry will give you a better ranking in the search engines. They will then perceive you as an “expert” in your industry and recommend you in the search engines. That is exactly the result we are aiming for with our content marketing activities.
Generate more traffic:
This improved ranking in the search engine attracts visitors. Readers will find exactly what they are looking for in your content. And, they also stay longer on your website, as the reader discovers more and more content that interests them through the meaningful linking.
SEO and therefore findability is no coincidence.
Strengthen customer loyalty:
Through interactive content such as quizzes, surveys, seminars and of course special offers or discounts, you can strengthen customer loyalty. There are several content marketing tools that can be used to build customer loyalty, such as whitepapers, newsletters, e-books, tutorials and, of course, well-equipped support.
Achieving sustainable results:
We also offer you the opportunity to place paid advertising at any time, but what if you want to pause or stop the campaign? You will no longer be at the top or bottom of the first page. With the creation of optimized content, this won’t happen to you. Content marketing is something long-term and continuous.
Make Google your best friend
Find out in my big SEO guide how you can be found online as a self-employed person – clearly, comprehensibly and without technical stress.
I help you to new thinking – and better work better.
