Web design for self-employed people & SMEs
Your website should sell - not just look good
Web design for the self-employed & SMEs is one of the many pillars of my work. I can help you design a website that looks professional, runs smoothly and appeals directly to your target group. As a freelancer, I not only bring know-how, but also genuine commitment – because your project becomes my own for a while. You won’t get off-the-shelf solutions from me, but an individual design that suits you, your offer and your goals.
What you get when we work together:
Individual web design
Your business is unique – and your website should be too. I will develop a design for you that clearly conveys your brand visually and adapts perfectly to all devices. We tailor colors, typography and structure to your target group – for a strong first impression
User guidance & structure
A good website leads your visitors naturally to their destination: to an inquiry, booking or purchase. I work with clear structures, strong call-to-actions and intuitive navigation – for a smooth user experience.
Technical performance
Fast loading times, a clean code base, GDPR compliance and integration with tools such as Google Search Console or newsletter systems – I also have the right foundation. So you not only reach people, but also search engines.
Basic SEO optimization
What good is the most beautiful website if nobody can find it? Right from the start, I attach great importance to search engine-friendly structures: clean URLs, meta tags, keyword advice and content that works for people and algorithms
Conversion optimization
Whether it’s about generating more inquiries or building trust – I develop targeted content, landing pages and calls to action that work. Customer reviews, certificates or simply good storytelling make the difference here.
Sustainable support
I won’t leave you alone after the launch. You will receive detailed instruction (for as long as you need it) and, if you wish, regular support – for updates, extensions or simply a question in between.
Your professional partner for customized websites
Web design that convinces - added value for your company and your target group
I offer customized solutions for both small and large companies. Whether modern design or technical know-how, I offer you the key to digital success. With creativity, specialist knowledge of the web and personal advice, I turn your ideas into reality. My work is geared towards strengthening your brand, reaching your target group and improving your online presence in the long term.
My approach combines innovative technologies with a deep understanding of current design trends to bring you a website that is both aesthetically pleasing and functional. I attach particular importance to working closely with you to ensure that your individual requirements are implemented in the best possible way.
Why professional web design is crucial for the self-employed
A website is more than just an online business card. It is the heart of your digital presence and often the first impression potential customers get of your company. Have you ever wondered how many potential customers have left your website because they couldn’t find the content they were hoping for or because your website isn’t intuitive to use? We help you to make this impression unforgettable and to address your target group in a targeted manner.
Attractive design:
I focus on visual concepts that are aesthetically pleasing and functional at the same time. I create websites that impress and offer your visitors an intuitive user experience.
Optimized user experience (UX):
Clear structures and intuitive navigation as well as systematically structured call-to-actions promote the satisfaction of your visitors and reduce the bounce rate.
Scalability
My websites can keep pace with the growth of your company. I create a platform that supports your goals not only today, but also in the future.
Responsive Technology
Websites that work flawlessly on all devices - from smartphone to desktop. So you remain accessible to your customers at all times.
My web design services
1.
Individual design:
Your company is unique – your website should be too. I create designs that reflect your brand and inspire your target group. Through the targeted use of colors, typography and visual elements that bring your branding to the fore, I create an unmistakable recognition value.
2.
Target group-oriented content:
Informative texts, inspiring images and appealing videos – I develop content that clearly communicates your message and arouses emotions in your target group. Even at the creation stage, I look for the ideal combination of added value and entertainment factor. The content I create speaks directly to the needs of your customers and thus increases interaction. How do you react when you find a website that answers your exact questions?
3.
Conversion optimization:
From sophisticated call-to-actions to special landing pages or sale pages, I optimize your website for maximum efficiency. Calls to action, customer reviews and certificates strengthen the trust of your website visitors and lead to a higher completion rate. My strategies are based on proven methods and an analysis of your target market. This turns every website into a real sales tool, and that’s how it should be.
4.
Top technical performance:
Fast loading times, a clean code base and the best performance guarantee smooth use. My focus is on security and stability so that your website meets the latest technical standards. I also ensure optimal integration with externen Tools wie bspw. die Google Search Console or newsletter services. Have you ever wondered how many customers you are losing due to slow loading times? That doesn’t have to be the case.
5.
SEO integration:
Through targeted optimization, I ensure that your website is visible in search engines. I focus on on-page optimization, keyword research and technical SEO to improve your ranking in organic search. This allows us to reach your target group directly. Our optimizations also include the creation of search engine friendly content that appeals to both users and algorithms. The somewhat hackneyed phrase: “What good is the best website if nobody can find it” is unfortunately true.
6.
Sustainable support:
My service also includes an introduction to the system. This briefing has no time limit, it lasts as long as it takes. I will also continue to support you after completion to maintain, update and, if necessary, expand your website at any time. Regular updates and performance analyses ensure that your website remains secure, fast and successful in the long term. Your success story is what drives us.
Your presence in the digital world
The process - how we work together
Who is my web design offer for?
- Self-employed, coaches, consultants
- Small businesses & local service providers
- Anyone who wants a professional website – without agency overhead
Why with me?
I take the time to really understand your offer – and bring in ideas that go beyond design. Many of my clients say: “You treated our project as if it were your own.” That’s exactly what I do.
Price example
Good things don't have to be expensive-
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