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Writing content for chatbots: How to win customers with the right words
It's hard to imagine digital marketing without chatbots. But their success stands and falls with the right content. In this article, you will learn how to write content for chatbots that not only works, but also inspires. We show you what is important in conversational content marketing ....
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SEO is a process, not a sprint
SEO is a process, not a sprint. Patience pays off when you're building long-term visibility. While quick tricks can work, solid strategies deliver real long-term SEO success and sustainable search engine optimization. In this article, we'll show you why patience is rewarded, which factors are crucial and how to approach SEO systematically.
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Evergreen content – what is it & how do you use it?
Why some content never gets old & ranks permanently. Evergreen content is a powerful tool in content marketing that can secure you long-term visibility, reach and stable Google rankings. In this blog article, you can find out exactly what evergreen content is and how you can use it to your advantage.
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Content marketing trends 2025: What will be important now
In 2025, content marketing will be shaped more by AI, Google AI overviews and changing user expectations than ever before. In this article, I will show you the 10 most important content marketing trends 2025 that you should know for your content strategy 2025.
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Google AI Overviews – Effects on SME websites
Google AI Overviews - effects on SME websites and how you should react to them Your website is no longer getting any inquiries? You may have noticed: Your website is still ranking well, but fewer inquiries are coming in.
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Google AI Overview & Visibility – Why your website is suddenly invisible
Google is changing - and your website is disappearing. Why you should act now. Do you have the feeling that your website has been attracting fewer inquiries recently - even though you haven't changed anything? Or that you're harder to find on Google?
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