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Las pérdidas de posicionamiento SEO en Google no han sido infrecuentes desde 2024, sobre todo desde que la IA ha complementado la búsqueda tradicional. Si su sitio web pierde visibilidad de repente, suele deberse a las actualizaciones de Google, a la falta de mantenimiento de los contenidos o a problemas técnicos. Importante: No entre en pánico ahora, sino analice de forma estructurada. En este artículo, le mostraré cómo identificar las causas, qué tienen que ver los resúmenes de IA y qué medidas específicas puede tomar para recuperar su posicionamiento.
1. what does an SEO ranking loss mean - and when should you react?
A loss of ranking means that your website is ranked lower in the search results (SERPs) for important keywords than before. This can happen gradually or suddenly. It becomes particularly critical when:
- you notice a massive drop in traffic via Google Analytics or Search Console
- you lose several positions for core keywords
- your conversions decrease even though your offer has remained the same
Important: Not every drop in visibility is a problem. Seasonal fluctuations, campaign endings or external events can also have an impact. You should only intervene if the slump is permanent.
2 Why are so many websites currently losing their SEO visibility?
Google Updates 2024 - more radical than ever before
The 2023 and 2024 core updates have hit many websites hard. Sites with little expertise, shallow content or outdated information in particular suffered ranking losses.
AI Overviews Google: The new player
Since the introduction of AI Overviews (formerly SGE), the search has changed fundamentally:
- Google shows AI-generated summaries directly above the classic search results
- Classic snippets slip further down the list
- If you don’t appear here, you lose a lot of visibility
Generative AI – friend or foe?
In addition, the preparation of generative AI leads to the inflationary production of content. Google has therefore become more sensitive.
- Thin content is penalized more frequently
- E-E-A-T (Experience, Expertise, Authority, Trust) moves even more into focus
3 SEO ranking loss: technical, content-related or strategic?
If you have lost your SEO visibility, check these common causes:
Technical errors:
- 404 errors or incorrect redirects
- Problemas de indexación ( robots.txt ), Canonicals, Noindex)
- Mobile Usability or Pagespeed-problems
Weakness in content:
- Outdated or redundant content
- Content without a clear search intention or structure
- Lack of topicality or depth
Strategic failures:
- No continuous content audit
- No optimization for new SERP features (AIO, rich snippets, etc.)
- Insufficient internal linking
4. lost SEO visibility? Your 7-step roadmap
1. analyze visibility
Tools such as Sixtrix, SEMrush or Google Search Console show where you have ranking losses and when they occurred.
2. synchronize Google updates
Compare the data with known update times (e.g. via “Google Update Radar”). If the slump occurred at the same time as an update, you know where to start.
3. carry out technical checks
Use Screaming Frog or Ahrefs Site Audit to find errors in the structure, redirects or indexing.
4. check content quality
Rate your content according to:
- Actuality
- Depth & Relevance
- E-E-A-T criteria
5. optimize internal linking
Make sure that:
- important pages are well linked internally
- Anchor texts are clear and thematically appropriate
- relevant contents reinforce each other
6. External Signale checken
- Analyze backlink profile with Ahrefs or Majestic
- Remove or invalidate toxic links
- Putting quality before quantity
7. create a content plan
Categorize content:
- Evergreen (check regularly) ⇒ More on what evergreen is and how you can use it
- Current (update frequently)
- No longer relevant (possibly remove or redirect)
5. how to stay visible on Google despite AI Overviews
What Google prefers with AIO:
- Clear, structured answers
- Semantically strong content with added value
- Content with sources, authors and expertise
This is how you stand out:
- Work with structured data (FAQ, HowTo, article markup)
- Include clear questions and answers in your texts
- Use “cube content“: sections that work as snippets
6. facelift for your website: Ranking booster through design & UX
Search engines are increasingly paying attention to user signals. Therefore:
- Modernize your layout (mobile first!), and if there is no other way, your website relaunch is in good hands with us.
- Improve loading times & readability
- Pay attention to UX elements such as scroll depth, CTA placement, feedback options
A good design influences the length of stay – and therefore your ranking
7 SEO is not a sprint - it's a system
- Carry out regular content audits
- Establish monitoring with alerts (e.g. in the event of a sudden loss of visibility)
- Maintain evergreen content and strategically develop new topics
An interesting article for you on the topic: SEO is a process, not a sprint
In conclusion: loss of ranking is not the end, but an opportunity
Ranking losses can be frustrating – but they are often a valuable signal that something is no longer working properly. Those who analyze causes, maintain content, check technology and understand new strategies for AIO will be even more visible than before in the long term. SEO today is a combination of technology, design and user focus – but it’s worth it.
Q&A: Frequently asked questions about SEO ranking loss
Common causes: Google updates, outdated content, technical errors or competition that has overtaken you.
Analyze content and technology, optimize according to E-E-A-T, check internal linking and work on the user experience.
Possible: AIO “replaces” classic search results: If you don’t show up in them, your organic traffic drops.
Depending on the measures and competition, between a few weeks and several months.
Yes, more than ever! But SEO has to be thought of differently today: Value, expertise, structure and an understanding of AI are mandatory.
Last update of this post: July 21, 2025
About the author:
My name is Isabel and I am an independent digital strategist with a clear focus: visibility for the self-employed & small businesses. My heart beats for SEO, content, structure – and for explaining complex things in a way that makes them understandable and feasible.
On ixtreme.online I share my knowledge, my experience and a lot of plain language – without any technical gobbledygook.
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