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SEO for online stores in 2025: What’s changing – and what you need to do…
In 2025, a massive SEO transformation was and is imminent in e-commerce. AI-driven search experiences such as ChatGPT Shopping and AI Overviews are not only changing search results, but also the expectations of product content. Traditional product pages are no longer enough - holistic content strategies are needed that offer both users and machines relevant, context-rich information.
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Prompt engineering for content marketing: how to write better content with AI
Prompt engineering for content marketing is the key to using AI tools like ChatGPT specifically for your content goals. Instead of random input, you need strategically thought-out prompts - with clear objectives, format definitions and style guidelines. Those who master prompt engineering in content marketing not only save time, but also create content that is high-quality, SEO-relevant and AI-overseeable.
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Measuring Generative Engine Optimization: How to track mentions and visibility in ChatGPT, Perplexity, and AI…
Visibility in generative search systems such as ChatGPT, Perplexity or Google AI Overviews is a new success factor for brands and content managers - and must be measured in a targeted manner. Traditional SEO KPIs such as rankings and CTR are no longer sufficient here; instead, mentions, source positions and AI relevance count. Measuring Generative Engine Optimization (GEO) is still a challenge, but the first tools, workarounds and methods are available.
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What is the llms.txt file and how does it work?
The llms.txt is a simple text file in the root of your website that you can use to allow (or forbid) generative AI systems such as ChatGPT, Google SGE or Perplexity to crawl your content. It works in a similar way to the classic robots.txt - only specifically for Large Language Models (LLMs). If you want visibility in AI overviews today, you should definitely use llms.txt. In this article, you will find out how to do this - including an example, myth check and checklist.
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GEO KPIs 2025: How to measure visibility in ChatGPT & Co.
Traditional SEO metrics fall short in AI search. If you want to be visible on ChatGPT, Google Overviews & Co., you need your own metrics - so-called GEO KPIs. In this article, I'll show you which GEO metrics are important in 2025, how to measure AEO performance correctly and how to recognize ChatGPT citations.
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AI Overviews cracked: My SEO success in the store
AI Overview visibility: this is how I did it. I thought it was almost impossible - but then I saw it in black and white: I cracked the AI Overviews - my blog articles from the online store in the middle of Google's AI Overviews. No, not magic
Learn moreRecent Posts
- SEO for online stores in 2025: What’s changing – and what you need to do now
- Prompt engineering for content marketing: how to write better content with AI
- Measuring Generative Engine Optimization: How to track mentions and visibility in ChatGPT, Perplexity, and AI Overviews
- What is the llms.txt file and how does it work?
- GEO KPIs 2025: How to measure visibility in ChatGPT & Co.
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