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GEO KPIs 2025: How to measure visibility in ChatGPT & Co.
Traditional SEO metrics fall short in AI search. If you want to be visible on ChatGPT, Google Overviews & Co., you need your own metrics - so-called GEO KPIs. In this article, I'll show you which GEO metrics are important in 2025, how to measure AEO performance correctly and how to recognize ChatGPT citations.
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AI Overviews cracked: My SEO success in the store
AI Overview visibility: this is how I did it. I thought it was almost impossible - but then I saw it in black and white: I cracked the AI Overviews - my blog articles from the online store in the middle of Google's AI Overviews. No, not magic
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Which ChatGPT model to use? Comparison & differences 2025
In this article, you will find out why there are different ChatGPT models and which model is ideal for which purpose. We compare GPT-4o, GPT-4.5, o4-mini, o4-mini-high, o3 and o1-pro - and show you how to get the most out of them with targeted prompts.
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Writing content for chatbots: How to win customers with the right words
It's hard to imagine digital marketing without chatbots. But their success stands and falls with the right content. In this article, you will learn how to write content for chatbots that not only works, but also inspires. We show you what is important in conversational content marketing ....
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SEO is a process, not a sprint
SEO is a process, not a sprint. Patience pays off when you're building long-term visibility. While quick tricks can work, solid strategies deliver real long-term SEO success and sustainable search engine optimization. In this article, we'll show you why patience is rewarded, which factors are crucial and how to approach SEO systematically.
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Evergreen content – what is it & how do you use it?
Why some content never gets old & ranks permanently. Evergreen content is a powerful tool in content marketing that can secure you long-term visibility, reach and stable Google rankings. In this blog article, you can find out exactly what evergreen content is and how you can use it to your advantage.
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