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Google AI Overview & Visibility – Why your website is suddenly invisible
Google is changing - and your website is disappearing. Why you should act now. Do you have the feeling that your website has been attracting fewer inquiries recently - even though you haven't changed anything? Or that you're harder to find on Google?
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Difference between buyer persona and target group: definition, differences & when you need what
Do you want to create content that doesn't go nowhere - but reaches exactly the right people? Then the difference between buyer persona and target group is something you should learn. This article explains the differences in detail.
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Understanding AI SEO: How ChatGPT, Perplexity & Co rank websites
The search engine world is undergoing a historic change: alongside Google, Bing & Co, AI-based search engines such as ChatGPT, Perplexity and You.com are increasingly coming to the fore. These new players are not only changing how content is found - but also what content is visible. Welcome to the world of AI SEO.
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What is SEO?
What is SEO? Search engine optimization explained simply for the self-employed and SMEs Do you have great content but can't be found on Google? This is often due to a single word: SEO. But what exactly is SEO - and how you can use it specifically for your business - you can find out here. In...
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Create an editorial plan
In a world full of content chaos and increasingly tight attention spans, you need one thing: a clear plan. If you not only want to be visible with your content, but also be perceived as a real expert, there is no way around a structured editorial plan.
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Create Pillar Page
You want to create a Pillar Page, but don't know exactly how it works - or whether it's even worth the effort? You have a good website, but somehow it's not getting enough visitors? You regularly publish blog posts, but nobody reads them?
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- SEO for online stores in 2025: What’s changing – and what you need to do now
- Prompt engineering for content marketing: how to write better content with AI
- Measuring Generative Engine Optimization: How to track mentions and visibility in ChatGPT, Perplexity, and AI Overviews
- What is the llms.txt file and how does it work?
- GEO KPIs 2025: How to measure visibility in ChatGPT & Co.
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