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SEO and artificial intelligence
SEO and artificial intelligence, a topic that is currently occupying many SEO experts, as the world of search engine optimization is undergoing radical change - triggered by the rapid progress in the field of artificial intelligence (AI).
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Introduction to machine learning and AI
Table of contents In our fast-paced, technology-driven world, artificial intelligence (AI) and machine learning (ML) are playing an increasingly central role. But what exactly is behind these terms? Artificial intelligence is a broad field of computer science that aims to create machines capable of performing tasks that typically require human intelligence. These include problem solving,…
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SEO ranking loss: Recognize causes & regain visibility
SEO ranking losses in Google have not been uncommon since 2024 - especially not since AI overviews have supplemented traditional search. If your website suddenly loses visibility, this is often due to Google updates, a lack of content maintenance or technical problems. Important: Don't panic now, but analyze in a structured way. In this article, I'll show you how to identify the causes, what AI overviews have to do with it and what specific steps you can take to get your rankings back.
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Advertising in times of crisis can be crucial
Table of contents In a time of economic uncertainty and challenges, advertising in times of crisis is a strategic necessity for many companies to make the difficult decision of where to cut spending. One obvious option often seems to be to reduce advertising budgets. However, this decision could have serious long-term consequences. It is a…
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Successful YouTube SEO strategies for companies
Table of contents YouTube is the second largest search engine in the world after Google and offers companies an excellent platform to increase their reach and reach their target group through YouTube SEO. An effective YouTube SEO strategy is crucial to become visible in this crowded market. Here are concrete measures and tools that you…
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The revolution in web design – How AI is transforming the industryc
A real revolution in web design is the use of AI. Designers save time, create more consistent and engaging designs, and can deliver a personalized user experience. However, the creative and strategic decision-making power of humans remains irreplaceable, and AI serves primarily as a support tool to automate repetitive tasks and facilitate the design process.…
Learn moreRecent Posts
- SEO for online stores in 2025: What’s changing – and what you need to do now
- Prompt engineering for content marketing: how to write better content with AI
- Measuring Generative Engine Optimization: How to track mentions and visibility in ChatGPT, Perplexity, and AI Overviews
- What is the llms.txt file and how does it work?
- GEO KPIs 2025: How to measure visibility in ChatGPT & Co.
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