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Online marketing for SMEs: Why now is the right time
Online marketing is no longer a nice-to-have for SMEs, but a decisive success factor. In this blog article, you will find out why targeted online marketing is so important for SMEs right now, how self-employed people and small businesses can become more visible with the right strategies - and which specific measures you can implement even with a limited budget. Whether SEO, content or website: Here you will get practical insights, explained in an understandable way and directly implementable.
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Content marketing for companies – why it is indispensable today
In a world where information is available at the click of a button, content marketing is becoming a decisive success factor for companies. Whether self-employed, small and medium-sized companies or marketing managers in larger organizations. If you want to be visible in the long term, there is no way around strategic content.
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Linkbuilding im E-Commerce
Link building in e-commerce is just as important as linking for websites. Internal as well as external links are important aspects for SEO. The importance of links starts with navigation and thus usability for your visitors. In this post we will try to explain Internal Linking clearly. What are internal links? Internal links are links…
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Build website structure
Table of contents How to build a good website structure – step by step to online success If you want to be visible and successful online as a self-employed person, coach or small business, there’s one thing you can’t avoid: the right website structure . What sounds like a technical detail at first glance is…
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Image rights and licenses
Image rights and licenses On the Internet, the publication of graphics, images and videos and the associated image rights and licenses is always a prisant topic. But which images may now be freely placed on the net (Internet) and which not? If you take your own photos, you may of course use them. But even…
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- SEO for online stores in 2025: What’s changing – and what you need to do now
- Prompt engineering for content marketing: how to write better content with AI
- Measuring Generative Engine Optimization: How to track mentions and visibility in ChatGPT, Perplexity, and AI Overviews
- What is the llms.txt file and how does it work?
- GEO KPIs 2025: How to measure visibility in ChatGPT & Co.
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