Content marketing for visibility
How to become visible, strong and relevant
Table of contents
Good content does not sell directly – it convinces. And that’s exactly what content marketing is all about.
As a self-employed person or small company, it is often difficult to assert yourself against large brands and budgets. Content marketing for visibility is your chance to become authentically, permanently and effectively visible.
Here you can find out everything you need to know about content marketing – from strategy to implementation.
What is Content Marketing
Content marketing means creating content that really interests your target group – instead of simply bombarding them with advertising.
It’s about:
- Visibility
- Trust
- Customer loyalty
- Show expertise
Good content informs, inspires or helps – and thus creates a lasting connection.
⇒ An important factor that I take into account is TL;DR
Why content marketing is essential for the self-employed
Especially as a self-employed person, you have huge potential:
- You know your target group personally – and can communicate in a much more targeted way
- Your voice is real – people trust individuals faster than large corporations
- Content makes you independent – from paid advertising or platforms
Content is not a short-term advertising measure. Content builds your brand.
Formats in content marketing - more than just blog articles
Content can take many forms:
- Blog articles (e.g. guides, tutorials, field reports)
- Videos (e.g. explanatory videos, tutorials, behind-the-scenes)
- Podcasts (z.B. Experteninterviews, Solo-Talks)
- Newsletter (e.g. tips, offers, insights)
- Social media posts (e.g. LinkedIn, Instagram)
- Chatbots (⇒ Writing content for chatbots)
The most important thing is: Your content must suit you and your target group.
⇒ Important information on the difference between target groups & buyer persona
Evergreen content - your long-term SEO booster
Another important component of your content strategy is so-called evergreen content. Content that remains relevant and continuously brings visitors to your website over a long period of time.
Evergreen content is an excellent way for self-employed people and small companies in particular to build up long-term visibility and reach with comparatively little effort. It optimally complements your content clusters, ensures stable Google rankings and strengthens your expert status.
How a good content plan is created
Successful content marketing is based on planning – not chance.
The path to your content success:
- Topic research: What is your target group really interested in?
- Editorial plan : When do you publish what – and where?
- Content creation : Create content that helps, inspires or entertains.
- Content distribution : On website, blog, social media, newsletter.
- Analysis & optimization: What works well? Where can you make adjustments?
Content marketing vs. advertising - the subtle difference
Advertising says: “Buy now” Content marketing says: “Here’s something valuable for you.”
Content marketing is pull marketing – you attract interested parties instead of interrupting them.
And studies show:
People who find a brand through content buy more often and stay longer.
Content Cluster - how content with structure works
Good content doesn’t just need good ideas – it also needs a system.
A content cluster is exactly that: a smart structure in which a central main article (a so-called“pillar page”) is networked with several deeper sub-articles.
Example:
- Pillar Page: Content marketing for the self-employed
- Cluster articles: Createeditorial plan, use evergreen content, build content funnel, define buyer persona
This structure will help you:
- Becoming thematically visible in depth and breadth
- Show Google better what your site is about
- direct visitors to the appropriate content.
A well thought-out content cluster is the basis for sustainable visibility – and that’s exactly what I like to build with you.
How I support you with content marketing
I help you to integrate content marketing into your everyday life in a strategic and relaxed way.
- Developing your content strategy
- Creation of an individual editorial plan
- Support with content creation (texts, videos, posts)
- Support with content optimization (SEO, structure, call-to-action)
⇒ More about my content services
And if you want to create content yourself – but don’t know how, then I have a great tool for you. Just write to me.
Avoid typical mistakes
- Writing without a target group → Content misses its target
- Post irregularly → Google & readers lose trust
- Just advertising → No added value – no connection
Ready to build your visibility?
Instead of constantly advertising, you can win customers with good content that really suits you.
In-depth blog articles & guides on content marketing
To provide you with even more targeted support for your content marketing, you can find detailed step-by-step instructions on the most important areas of content marketing here.
When can we work on your content project be realized?
