Stay visible despite AI - How to protect your website from traffic loss due to AI overviews
Many websites will lose massive visibility in 2025 – despite high-quality content. The reason is AI-generated answers such as Google AI Overviews and ChatGPT Search, which display information directly in the search – without you having to click on your page.
But there are ways to stay visible and clickable despite AI. In this guide, I’ll show you how to adapt your content to be understood and recommended by both humans and machines – for more reach, inquiries and relevance.
Why are websites losing so much visibility right now?
In 2025, the way people search – and how search engines respond – has changed dramatically.
AI Overviews provide direct answers.
ChatGPT Shopping recommends products directly in the conversation.
Perplexity & Co. cite websites without a visible link.
The consequence for many website operators: ❌ Fewer clicks – despite good rankings ❌ Fewer leads – despite strong content ❌ Less turnover – despite the same effort
What is the problem with AI Overviews & ChatGPT?
In the past: good content = good ranking = lots of clicks. Today: Good content = used in AI answers = no more clicks necessary.
What AI does today:
- Extracts content from your page
- Shows it as an answer – without visiting your page
- Gives you traffic loss if your content is not customized
What can you do about the loss of visibility?
With my 5-step system, you can ensure that your website is also ready for 2025:
✔️ remains visible, ✔️ generates clicks ✔️ and wins new customers
The 5-step system against loss of visibility
1. visibility analysis
Together we will check the extent to which your website is already affected. You get a clear picture: Where are you losing clicks? What can you do specifically?
2. keyword & intent mapping
We identify search queries where real clicks are still possible. Then we refocus your content on these topics.
3. content tuning for AI overviews
Your content is adapted in such a way that Google cannot answer it completely – but only anteasers.
The goal: Users want to learn more → they click on your page.
4. Conversion-Funnels & clear CTAs
Every click counts – that’s why we make sure that visitors take action: Make an inquiry, book an appointment, buy a product.
5. multiplatform optimization
Your content is also prepared for ChatGPT, Perplexitiy, Bing AI, Voice Search & Co.
Practical example: What does this mean for your online store?
If you offer products – whether physical or digital – your content is potential fodder for ChatGPT Shopping.
But they are only played out if they are structured, relevant and helpful.
📘New blog post: SEO for online stores 2025 – What’s changing and what you need to do now
In it you will learn:
- Why manufacturer texts are no longer enough
- How to write ChatGPT compatible product texts
- Which 5 SEO measures store operators should implement now
Who is this solution for?
- Service providers & coaches with declining inquiries
- Store operators with falling sales despite stable rankings
- Agencies that want to offer their clients future-proof strategies
- Anyone who wants to remain visible in the long term – despite AI.
Which content formats will work particularly well in 2025?
- Comparison articles (“X vs Y”, “Top 5 …”)
- Guide with use cases (“How does …”)
- Step by step instructions
- Questions & Answers (with structured data)
- Areas of experience & customer testimonials (→ E-E-A-T!)
Tip: Use your blog, your wiki and your category texts as content hubs with smart internal linking.
My services at a glance
| Performance | Description |
| Content-Audit | Recognize loss of visibility & take targeted countermeasures |
| Text optimization | Structuring content for AI Overviews, ChatGPT & Co. |
| Keyword-Strategy | Long-tail and intent keywords that still bring clicks |
| Content-Architectur | Development & optimization of content hubs, pillar pages & internal linking |
| 1:1 sparring & implementation | With me or my team – individually or as a package |
Frequently asked questions about visibility despite AI
→ In the Google Search Console: A sharp decline in clicks but stable impressions are a clear indication.
→ No. The aim is to analyze, structure and specifically adapt existing content.
→ Snippets show small excerpts. AI Overviews provide complete answers with AI-generated texts – without clicking.
→ Texts with a clear structure, real benefits, empirical values & semantic depth.
→ With structured, complete, but click-promoting product texts – with added value & data
And what comes after 2025?
- Google tested “Search Generative Experience” (SGE) – soon standard
- ChatGPT develops into a product search engine
- Voice & Visual Search are becoming more popular
- “Conversational SEO” is becoming the new normal for many industries
Investing today means building AI-resistant visibility – with real opportunities for reach, leads and growth.
📞 Next step?
Book a free initial consultation ⇒ Contact us now
Last updated on: September 11, 2025
