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Google is changing - and your website is disappearing. Why you should act now.
Do you have the feeling that your website has been attracting fewer inquiries recently – even though you haven’t changed anything?
Or that you are suddenly harder to find on Google?
You’re not alone in this – and it’s not up to you. The rules of the game have changed and the new rule is called Google AI Overview.
In this article, you will find out what has changed around Google and visibility, why many websites are becoming invisible – and how you can get your visibility back.
The silent revolution: how Google is changing
Google is no longer the search engine you know. Since the introduction of AI Overviews (formerly “Search Generative Experience”), classic search results have been replaced by AI answers. Instead of 10 blue links, Google is increasingly presenting a summarized AI-generated answer at the top – without users having to click on websites.
Und nicht nur Google verändert sich:
- ChatGPT can answer search queries – with source information.
- Perplexity.ai delivers precise results including links to websites.
- New tools such as You.com or Andi take over classic Google tasks.
The problem:
If you do not have a structured, high-quality and networked website, you will no longer appear in these answers. ⇒ You can also find helpful information on how to become visible again here
Who is affected?
The changes affect almost every industry – whether you realize it or not.
- Self-employed and small companies
- Service providers & consultants
- Online stores and coaches
- Craftsmen, lawyers, tax consultants
- People with older websites without a clear SEO structure
Particularly affected: Websites that used to work “just like that” – but now have no systematic content.
What will make you visible in the future?
Visibility is no longer created by keywords alone. It is created through relevance, structure and context.
This means:
- Content must be more targeted towards a buyer persona
- Pages must be thematically linked to each other ( Content Cluster , Pillar Pages )
- Information must be prepared in such a way that it can be recognized and understood by AI systems.
Example:
Would you like to be visible on Google or ChatGPT for the topic: “Tax advice for startups”? Then you need a central page that deals with the topic – and linked subpages or blog posts that go into more depth. For example: “Which taxes are relevant for founders”, “How to set up accounting as a start-up”, etc.
This is changing in search behavior
Formerly:
“I google something and click on the first page that comes up.”
Today:
“I ask ChatGPT a question and get the answer directly.”
This means:
You don’t just have to write for Google – you have to write for people AND machines.
This requires a modern content strategy that goes beyond traditional SEO.
How you can position yourself for the future now
Many things will now become clearer and easier to understand what Google AI Overview is changing and what needs to be done.
1. build theme architecture
What are the most important topics you want to stand for? What questions does your target group ask? Create pillar pages and link to suitable subpages.
2. review existing content
Do your pages still offer what people are looking for today?
Are the structure, keywords, readability, formatting and linking correct?
3. integrate new content formats
Use FAQ sections, glossaries, checklists – these all help AIs to categorize your content.
4. technical tidying up
Fast loading times, mobile optimization, clean meta data – that remains important.
5. also think about alternative search engines
ChatGPT, Perplexity & Co. are no longer a gimmick. They are part of the new reality.
What you can do now
If you’re wondering whether your website is affected – this is the perfect opportunity to take action.
And the best part: You don’t have to do it alone.
I help you to make a website fit for the future
I support the self-employed, small businesses and consultants in building visibility that works in the long term – even in times of AI.
Whether SEO, content strategy or technical implementation.
I think along, structure and stay by your side.
Want to know what this could look like for you?
Arrange a non-binding consultation with me directly.
FAQ - Frequently asked questions
This is an answer generated by Google, which is compiled from several sources using artificial intelligence – often before the actual search results.
Start with an SEO analysis and revise the structure. Create high-quality content and link thematically relevant pages to each other in a meaningful way
Because the way in which content is found and presented has changed radically. It needs strategy, structure and an understanding of AI
That depends on the scope. But I offer you fair packages for the self-employed and small businesses – without technical jargon
If you get few visitors, no clear topics are recognizable or you can’t be found on ChatGPT – it’s time to change something
SEO for the self-employed – everything you need to know
How does your website finally become visible? In my comprehensive SEO guide, you’ll learn everything you need to know: from basics and typical mistakes to strategies for more inquiries.
About the author:
My name is Isabel Unger, I am a freelance digital strategist with a clear focus: visibility for the self-employed & small businesses.
My heart beats for SEO, content, structure – and for explaining complex things in a way that makes them understandable and feasible.
On ixtreme.online I share my knowledge, my experience and a lot of plain language – without any technical gobbledygook.
