Visible through SEO - Everything you need to know
You have a lot to offer – but Google doesn’t see you (yet)?
SEO is not a magic trick, but a strategy. And it makes you visible – precisely to the people who are searching for your offer.
SEO covers many areas: Technology, structure, texts, links. But in the end, it’s always about one thing: creating trust – with Google, with AI search systems and with your potential customers.
Table of contents
Many people want to become visible through SEO. It’s about designing and building your website in such a way that Google understands it – and finds people who are looking for exactly what you have to offer. I will explain SEO OnPage & Technology to you in an understandable way.
Why is visibility through SEO so important, especially for the self-employed?
As a self-employed person, you often don’t have a large advertising budget. SEO is your chance to become sustainably visible – without ongoing advertising costs.
Through search engine optimization for the self-employed:
- you will be found exactly when someone is looking for your offer
- you build trust – if you are high up on Google, you are considered competent
- you work on your online presence in the long term – not just in the short term
The most important SEO basics
For SEO to work for you, you need the 4 basic building blocks.
OnPage SEO
Everything you can influence yourself on your website. Texts, headings, internal links, meta information
OffPage SEO
All links from other websites to your site (e.g. business directories, recommendations)
Technical SEO
Fast loading times, clean code structures, mobile optimization, HTTPs.
Content optimization
Content that is searched for, found – and read with pleasure – requires an SEO content structure.
SEO optimization step by step
A roadmap for your SEO success:
- Researching keywords – What is your target group really looking for?
- Structuring pages – clear navigation, logical structure
- Optimize texts – with well-placed title tags and meta descriptions
- Setting internal links – using linkjuice correctly
- Check technology – speed, mobile optimization, security
- Keeping content up to date – SEO is not a one-off project
Avoid typical SEO mistakes
Many relaunches or new websites make the same mistakes:
- No 301 redirects from old to new pages – loss of ranking ⇒ What is a 301 redirect?
- Pages too slow → visitors bounce. ⇒ Optimize PageSpeed
- No clear main topics → Google doesn’t know what it’s about.
With a clear strategy, you can avoid these pitfalls – and lay the foundation for sustainable success.
Long-term SEO maintenance - like a garden
SEO is like a garden. Plants only grow if you look after them regularly.
- Create new content regularly (e.g. blog articles, wiki posts)
- Revise existing content (topicality)
- Build new internal links
- Monitor your rankings and visitor numbers
You want to use SEO - but without the technical stress?
I will be happy to help you:
- Develop an SEO strategy for your website
- Plan & implement content
- Optimize technology & make it Google-compliant
- Building your visibility step by step
SEO is changing: What AI SEO and AI overviews mean for your visibility
Search engines are developing rapidly. In addition to classic Google SEO, new systems such as ChatGPT, Perplexity & Google AI Overviews have long been a reality. This has a direct impact on your visibility.
AI search systems rate websites differently:
- Semantic depth & context instead of pure keywords
- Evaluation of expertise, authority & timeliness(⇒ EEAT)
- Content is used for direct answers(⇒ zero-click)
- Structured, well-linked content is preferred.
Why this is important for you:
Even if you rank on Google, this does not automatically mean that your website will still be visited. AI systems answer questions directly – and retrieve content from websites that are particularly clear and well-founded.
Therefore:
- ⇒ Build themed architectures with pillar pages and clusters
- Work with question-and-answer structures and clear outlines
- Add glossaries, FAQs and in-depth how-to guides
- Present your expertise visibly
- Consider TL;DR ( ⇒ more on TL;DR )
You can find out more about this in my articles.
⇒ Google AI Overview & Visibility
⇒ Panoramica sull’intelligenza artificiale di Google – effetti sui siti web delle PMI
Your website is ready to be found. Let’s work together to ensure that Google – and your customers – no longer overlook you.
Any questions about SEO? You’ll find quick answers here:
⇒ How long does SEO take?
⇒ What does good SEO cost?
⇒ Can I do SEO without technical knowledge?
New in the blog:
SEO is a process, not a sprint
Simply explained – for self-employed people who really want to be visible.
Content marketing for the self-employed – Your voice on the web
Discover how you can build visibility, trust and genuine customer relationships with well thought-out content.
